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Highwire Public Relations - Seattle, WA
posted about 1 month ago
The Vice President, Strategy will be a critical leader in supporting the growth and execution of Highwire's strategy function. Reporting directly to the EVP, Head of Strategy, the VP will work cross-functionally to implement strategic frameworks that solve clients' business and marketing challenges. You will play a pivotal role in collaborating with internal teams and external clients to craft innovative, insight-driven strategies that deliver measurable results. You will guide the thinking of our account and specialist teams, coaching and mentoring them through critical thinking, codifying and conveying their tacit knowledge of clients, industries and competitive landscapes, and working closely with our Insights and Analytics teams to create briefs which surround first-hand knowledge with data-driven insight. Your strategic direction will inform and guide all our work, from the development of overarching creative platforms to deeply integrated channel activation plans. This role will support new business efforts, guide the execution of client engagements, and ensure strategic excellence across the board. The VP, Strategy will partner closely with Highwire's Digital, Strategic Communications, Creative, Analytics & Insights, and Account teams to deliver fully integrated campaigns and grow the strategy function.