Vice President, Regional Marketing

About the position

The primary purpose of this position is to direct marketing activities, including marketing and communications strategy, advertising, public relations, and community relations, to enhance the value of the business region. The role involves owning and executing marketing plans that drive revenue, support leasing and development initiatives, and ultimately support the Company’s success and business plan.

Responsibilities

• Own and execute the marketing plans for the region, inclusive of communications (traditional and digital), event, and PR strategies.
• Develop and execute overall marketing plan for the business region.
• Develop and coordinate press releases and media strategy to recognize leasing transactions and other business accomplishments within the region.
• Oversee the creative development and execution of development site, office, and retail leasing materials.
• Manage branding and placemaking art strategy for existing assets and new developments.
• Partner with leasing, development, and property management to ensure consistency of execution.
• Partner with development team on communications strategy for public approvals and community engagement.
• Oversee the continued development and maintenance of property newsletters and websites.
• Budget development and execution of promotions and overall marketing solutions.
• Partner with Corporate Marketing & Communication to ensure consistent execution of BXP brand across properties and activations.
• Coordinate public relations outreach to publicize all regional activities and special events.
• Handle media requests and coordinate spokesperson for media response and public speaking engagements.
• Coordinate with leasing/property management on client appreciation programs.
• Develop and oversee communication programs through monthly briefs, alerts, and individual meetings.
• Develop and oversee on-site promotional events to drive retail traffic and sales.
• Direct strategy to recommend and deliver additional amenities to the office tenant population.
• Manage the operating partners of all on-site amenity service providers.
• Oversee implementation, activation, and measurement of private events and sponsorships.
• Prospect, secure, and service promotional & private events to generate promotional income.
• Respond and consider community and civic requests.
• Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
• Develop and maintain relationships with clients, community members, and community partners.
• Develop and maintain Crisis Communication Plan.
• Effectively develop and mentor marketing staff at all levels.
• Prepare annual financial budget and update forecasts on a quarterly basis.

Requirements

• BS or MS degree in Business, Communications or Marketing required; MBA preferred.
• Minimum of 12 years experience in communications/marketing field.
• Knowledge of hospitality marketing & operations preferred.
• Proven initiative, strategic planning skills and qualitative and quantitative market analysis skills.
• Experience in P&L management, including budgeting, staffing, and business development.
• Excellent communication, organization and multi-task management skills.
• Knowledge of print production, advertising production, media buying, and marketing incentives business.
• An understanding of building operations and retail sales is desirable.
• Excellent project management skills.
• Ability to work in a fast-paced entrepreneurial environment.
• Adaptability to changing demands.
• Effective problem-solving skills.
• Excellent leadership skills.
• Ability to act independently well as part of a team.
• Flexibility to work beyond regular work schedule.
• Proficient in Microsoft Office Applications.

Benefits

• Equal Opportunity Employer encouraging diversity in the workplace.