UnitedHealth Group - Eden Prairie, MN
posted 13 days ago
About the position
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together. Quality at UnitedHealth Group means striving for excellence in everything we do in order to help us achieve our Mission. Simply put, it's in our DNA and why we're in business - to help people. Our Mission serves as our why; our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality. This individual will be a leader on the corporate marketing team responsible for developing, guiding and delivering on marketing strategies that drive growth, engagement and reputation of Optum Pharmacies within the OptumRx business. They will serve as a key partner to pharmacy leadership and regularly contribute to business strategies, including product development, sales enablement and operations/experience. This role will also have a heavy focus on developing, optimizing and coordinating individual pharmacy value propositions across shared audiences in parallel with ongoing evolution and optimization of marketing strategy.
Responsibilities
- Maintain trusting relationships with Pharmacy CEO's and their leadership teams, as well as enterprise functions to assist in translation and application of business priorities to drive pharmacy-specific marketing strategies
- Partner with multiple teams across the enterprise to develop and deliver insights and market to all audiences, including patients, pharma, prescribers, payers and health systems
- Develop marketing strategies for new and evolving business products and priority areas, identifying & understanding target audiences and ensuring compelling, differentiated positioning tied to demonstrable proof points
- Oversee development and execution of marketing campaigns and materials in partnership with internal and external creative and delivery teams
- Recognize & recommend opportunities for research activities to expand knowledge and insights surrounding key audience and influencer groups, ensuring that insights are socialized to appropriate business leaders and partners
- Identify, advocate for and deliver on opportunities to improve patient experience through collaboration with functional partners, including pharmacy operations, digital product and technology
- Design success measurement methodologies & define marketing KPIs, monitor performance and regularly report out on activities, results and learnings to senior leadership
- Accountable for marketing budget & budget performance, including forecasting, tracking & optimizing
- Develop cost-benefit analyses and IOI contribution projections for ongoing and incremental marketing-driven investments
- Lead performance and development of direct reports & associated teams
Requirements
- Professional experience in a matrix organization, with time spent partnering with other functions, including legal, operations and finance
- Advanced experience in a marketing or growth organization, including experience leading a team that spans across multiple products, services and/or audiences
- Professional experience in a health care organization, with a focus on external audience & stakeholder engagement
- Expert ability to translate business strategies into actionable strategic goals and tactical roadmaps
- Advanced experience estimating, planning, allocating, tracking and recalibrating annual budgets
- Demonstrated experience directing, understanding and applying research & insights
- Expert ability to establish, measure and evaluate team performance against KPIs
- Experience being part of a senior leadership team, including championing strategies, explaining methodology and disseminating results to C-suite executives
- Experience interpreting, applying and validating compliance with legal and regulatory requirements
- Commitment to domestic travel up to 10%
Nice-to-haves
- Experience developing value propositions for, and/or launching, health care-related products and services
- Experience marketing to/communicating with both B2B and B2C audiences
- Thought leadership and external communications experience
- Experience with Adobe suite of marketing tools
- Communications skills: building collaborative relationships, resolving roadblocks, managing conflict
- Leadership skills: coaching, facilitating, influencing without authority, lead organizational change
- Adjustment/Self-Management skills: handling stress, personal adaptability, self-motivated
- Analytical skills: ability to use data to determine results and recommend appropriate next steps
