About The Position

As Vice President of Sales, you will be a strategic and results-oriented leader responsible for driving significant revenue growth and expanding market share within the live events and production industry. You will develop and execute a comprehensive sales strategy, lead and mentor a high-performing sales team, foster strong cross-functional collaboration, and represent LIVE·TEAM as a key industry leader. You will play an instrumental role in securing major client wins, optimizing sales processes, and contributing to the overall strategic direction of the U.S. business. In this high-impact role, you will report directly to the Group President of LIVE·TEAM – North America and serve as a strategic partner to the broader leadership team, contributing to long-term planning, organizational growth, and integrated client solutions. This position is ideally based in Phoenix, Arizona, and will require regular travel across the U.S. to support business development, client engagement, and team leadership activities.

Requirements

  • Advanced consultative selling and negotiation skills.
  • Strong written and verbal communication skills, with ability to engage at all organizational levels.
  • Exceptional leadership and change management capabilities.
  • Strategic thinker with hands-on execution ability.
  • Ability to interpret data and translate into actionable insights.
  • Comfortable operating in a matrixed and fast-moving environment.
  • Bachelor’s degree in business, Marketing, Communications or related field; MBA preferred.
  • 15+ years of progressive sales and commercial leadership experience, including senior-level roles in the U.S. market.
  • Deep understanding of the live events, production, or experiential marketing industries.
  • Proven ability to lead sales teams and exceed revenue targets consistently.
  • Experience managing complex proposal processes and crafting successful RFP responses.
  • Strong financial acumen and ability to interpret commercial data and metrics.

Nice To Haves

  • Knowledge of production timelines and event execution processes is a plus.

Responsibilities

  • Develop and implement a U.S.-focused sales strategy aligned with business goals and growth targets.
  • Identify key market opportunities and competitive differentiators to expand client base and market share.
  • Lead, mentor, and grow a high-performing sales team, fostering a culture of accountability and excellence.
  • Set clear KPIs and development plans to drive consistent performance and growth.
  • Build and maintain strong relationships with prospective and existing clients.
  • Represent LIVE·TEAM in client pitches, contract negotiations, and strategic planning discussions.
  • Oversee the creation of high-quality proposals, RFP responses, and tender submissions.
  • Collaborate with internal stakeholders including Solutions, Creative, and Operations to deliver winning solutions.
  • Maintain accurate sales forecasting and pipeline tracking tools.
  • Provide regular reporting on performance metrics, pipeline health, and revenue targets.
  • Work closely with finance, production, marketing, and leadership teams to ensure alignment on goals and delivery.
  • Identify and pursue integrated opportunities across other THE·TEAM's divisions and disciplines.
  • Represent LIVE·TEAM at industry events, conferences, and client functions to elevate brand presence.
  • Build and maintain a network of influential industry contacts to support long-term growth.
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