Vice President of Sales

$190,000 - $200,000/Yr

Tofurky - Hood River, OR

Full-time - Senior

Hybrid - Hood River, OR

Food Manufacturing

About the position

The Vice President of Sales at Tofurky is a strategic leadership role responsible for driving revenue growth and business development in the plant-based food industry. This position involves developing and implementing sales strategies across various channels, managing a team of Sales Directors, and collaborating with cross-functional teams to align product launches and promotions with market demands. The VP of Sales will leverage financial analysis and data insights to inform decision-making and ensure the company's financial objectives are met.

Responsibilities

• Develop and implement go-to-market strategies to drive revenue growth across multiple channels, including retail, foodservice, and international distribution.
• Collaborate with the finance team to deliver accurate sales forecasts, budgets, and long-term financial planning.
• Utilize CRM tools to direct and track customer relationships, sales pipelines, and team performance.
• Lead channel-specific directors and manage product portfolios, optimizing product performance and profitability.
• Use market and consumer insights to inform portfolio decisions and sales approaches.
• Develop and execute pricing strategies that enhance profitability and drive competitive advantage.
• Lead, mentor, and grow a high-performing sales team, providing strategic direction and performance feedback.
• Work closely with marketing, product development, and operations teams to ensure alignment on product launches and promotions.
• Establish and monitor KPIs, providing regular updates to the executive team on sales performance and market conditions.

Requirements

• Bachelor's degree in Business, Finance, Sales, or a related field.
• Proven track record of 15+ years in sales leadership roles, preferably within the food or consumer packaged goods (CPG) industry.
• Strong financial acumen with a background in financial analysis, sales forecasting, and budget management.
• Demonstrated success in leading and developing high-performance teams, particularly within food, CPG, or plant-based sectors.
• Experience working with retail, food service, and distribution channels.
• Excellent interpersonal and communication skills with the ability to influence internal and external stakeholders.
• Passion for sustainability and plant-based food innovation.
• Experience in publicly traded companies, with a deep understanding of regulatory requirements and investor relations.
• Expertise in channel management, product portfolio optimization, and broker strategy.
• Proficiency in using CRM tools to drive business decisions and manage sales pipelines.

Nice-to-haves

• Experience in trade show strategy and execution.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid time off