Vice President of Marketing Strategy, Las Vegas (Corporate)
About The Position
The Vice President of Marketing Strategy is responsible for defining and leading the overarching marketing strategy for Caesars Entertainment’s Las Vegas portfolio. This role owns the development of market-level strategies across eight properties, including competitive positioning, customer segmentation, reinvestment strategy, and cross-property optimization. This leader partners across property teams and enterprise functions to drive profitable growth, maximize customer value, and strengthen Caesars’ competitive position in one of the world’s most dynamic gaming and hospitality markets.
Requirements
- Experience in defining and leading marketing strategy.
- Experience in developing market-level strategies.
- Experience in competitive positioning.
- Experience in customer segmentation.
- Experience in reinvestment strategy.
- Experience in cross-property optimization.
- Experience partnering across property teams and enterprise functions.
- Experience driving profitable growth.
- Experience maximizing customer value.
- Experience strengthening competitive position in gaming and hospitality markets.
Responsibilities
- Defining and leading the overarching marketing strategy for Caesars Entertainment’s Las Vegas portfolio.
- Developing market-level strategies across eight properties, including competitive positioning, customer segmentation, reinvestment strategy, and cross-property optimization.
- Partnering across property teams and enterprise functions to drive profitable growth, maximize customer value, and strengthen Caesars’ competitive position.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
