Vice President of Experience & Marketing Strategy

Part-time - Senior

Hybrid - Newark, NJ

Insurance Carriers and Related Activities

About the position

The VP of Experience & Marketing Strategy at Prudential is a pivotal role responsible for developing customer experience and marketing strategies to drive growth. This position reports to the Head of Customer Experience and collaborates closely with the Head of Digital and Marketing. The role involves leading a small team, managing cross-functional projects, and supporting executive-level decision-making in a fast-paced environment. The VP will also oversee internal and external communications strategies, ensuring alignment with Prudential's vision and effectively showcasing the company's strengths.

Responsibilities

• Manage and develop a small team focused on CX operations including vendors, training, contractors, and budget.
• Lead CX and marketing strategy with accountability for end outcomes, including development of strategic frameworks and tactical planning of initiatives.
• Analyze market and competitive data to discover trends and threats to inform strategic decision making and translate into actionable plans.
• Identify and leverage new technologies and best practices to enhance the customer experience and stay ahead of industry trends.
• Develop executive-level presentations, simplifying complex findings and concepts to drive action and decision making.
• Identify growth opportunities across business unit marketing and capability teams and disseminate that messaging.
• Work with the Head of Digital and Marketing to deliver a communication strategy to amplify messaging across channels.
• Develop outcome-oriented dashboards for key marketing and experience initiatives and monitor and report on their progress and impact.
• Develop ecosystem models illustrating the interconnectedness of various customer touchpoints and channels.
• Conduct vendor assessments to identify key partners or agencies to augment work across changing needs.
• Support cross-functional workshops to foster a customer-centric culture and brainstorm innovative CX solutions.
• Prepare strategic communications to support ongoing CX and marketing transformation.
• Act as an evangelist for marketing transformation, inspiring and influencing the organization through strategic insights and actions.
• Collaborate with strategy teams and functional partners on key strategic initiatives.
• Drive continuous improvement and operational excellence across CX to ensure high levels of effectiveness and efficiency.

Requirements

• Strong educational credentials, including an undergraduate degree (required), with an MBA or relevant graduate degree a plus.
• 7+ years in strategy, business development, research, and/or CX roles, ideally with top-tier management consulting firms or strategy functions in financial service companies.
• 5+ years of work experience in Insurance and/or Finance industries a plus.
• Strong interpersonal, organizational, and influencing skills.
• Demonstrated ability to communicate complex ideas in simple, outcome-oriented ways, both verbally and written.
• Demonstrated track record of professional excellence and achievement.
• Excellent communication and stakeholder management skills, capable of working collaboratively across departments and with external partners.
• Growth mindset and ability to influence across levels that inspires adoption of customer-centric approaches.
• Proficiency in PowerPoint, Excel, Word and other collaboration tools.

Nice-to-haves

• Experience in leading cross-functional teams.
• Familiarity with customer experience technologies and best practices.
• Experience in developing and executing marketing strategies in a financial services context.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• Retirement plans: 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs to help achieve wellbeing goals, including reimbursement for personal wellbeing needs.
• Work/Life Resources to support various personal topics.
• Tuition Assistance for traditional college enrollment and accredited certificate programs.
• Employee Stock Purchase Plan allowing shares to be purchased at 85% of the lower of two prices after one year of service.