Vice President, HNW Channel Strategy

About the position

We are looking for a dynamic leader to join the High Net Worth (HNW) Card Product team, focusing on driving growth and delivering on the product vision for our HNW customer segment and the J.P. Morgan Reserve card portfolio. This role will be responsible for overseeing our card product channel/ distribution strategies, working in close partnership with cross-functional stakeholders, including Brand, Travel, and Wealth Management teams.

Responsibilities

• Support development of HNW channel strategies, informed by historical channel performance, customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders
• Support development of requirements for enhancements across acquisition and customer marketing digital, email, and banker/field enablement channels
• Assess and optimize current channel/ distribution strategies to maximize effectiveness and efficiency
• Collaborate with marketing and communications partners and card acquisition and customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness
• Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance

Requirements

• 8+ years of proven acquisition and/or customer marketing, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products
• Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time
• Strong understanding of the HNW client profile and relevant client journeys in order to execute relevant banker/ field enablement, digital, and email channel strategies
• Experience in managing relationships with external agencies, as needed
• Strategic thinker with a passion for creativity and innovation, while maintaining a focus on detail and execution
• Excellent written and verbal communication skills across varying seniority levels internally and externally
• Proven ability to lead and influence large teams of cross-functional internal and external stakeholders and drive business results while demonstrating strong collaboration, relationship and project management skills
• BA degree or equivalent required, MBA preferred