Vice President, Digital Strategy NYC

Full-time - Senior

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

M Booth is seeking a leader in digital and social media marketing with expertise in technology and A.I. This role requires an entrepreneurial spirit and problem-solving skills, as well as the ability to inspire and manage a team. The position involves supporting a client at the forefront of A.I. and requires a fast-paced, high-expectation work environment.

Responsibilities

• Execute digital/social strategies from concept to completion
• Manage multiple clients across accounts
• Actively lead new business opportunities, from prospecting to pitching
• Provide strong counsel and recommendations, both for clients and internal teams
• Social campaign development, collaborating across digital and design
• Work with integrated agency teams to develop plans that meet client goals
• Keep abreast of industry trends (with an emphasis on technology and A.I.) and regularly present fresh, proactive ideas to clients
• Manage third party relationships including vendors and partners
• Mentor and help develop entire team, not limited to direct reports
• Approve client SOWs and Letters of Agreement for partnerships
• Demonstrate expertise in approval processes and legal requirements per individual client needs
• Demonstrate thought leadership within organization and across industry
• Manage team structure, staffing and collaboration across agency

Requirements

• 10+ years relevant experience
• Experience managing large teams
• Experience managing large, Fortune 500 clients (Big Tech a plus) in a digital/social role
• Experience bringing in new business, managing and growing accounts
• Strategy expertise across core digital and social channels
• Excellent writing, communication, and presentation skills
• Experience creating social media strategies and managing team to execute them
• Understand how to read a brand book/VIS ID and evolve it for social (think playbooks)
• Development and/or management of social influencer campaigns
• Understanding of paid social and measurement/analytics tools
• Experience working with project management platforms such as Monday.com
• Experience working with and managing team of design/video/photography a plus

Nice-to-haves

• Experience in technology and A.I. marketing
• Strong analytical skills
• Creative problem-solving abilities

Benefits

• A workplace that's alive with courage, ideas, respect and humanity
• Professional growth and development programs
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits