The Vice President, Communications Research will drive business growth with an expectation of a 40%/60% split between the development of new business and launching/advising new projects to ensure high-quality delivery. This role involves managing junior staff to achieve project goals, defining and implementing strategies to expand market share in target industry associations, corporations, and communications firms. The VP will establish high-level client relationships and represent the organization in key industry events. As a senior leader, the VP will ensure junior staff are trained and prepared to deliver the highest quality work, leading in the development of data collection and analysis tools. The role also includes ensuring client satisfaction with deliverables and employee satisfaction through a commitment to professional development anchored in the business's core strategy. The VP will be responsible for compelling and market-impactful thought leadership in requisite areas of expertise, with a sales goal of a minimum of $2,000,000 per year, increasing each year. Travel outside of the home base area (DC area) is expected.