User Experience Designer

About the position

The User Experience Designer is a strategic and execution-focused digital professional responsible for enhancing the visual appeal, usability, and conversion performance of Focus on the Family's digital properties. This role directly supports ministry marketing campaigns through the creation of weekly promotional emails and landing pages and continuously improves the online store experience using A/B testing and data-driven design. The ideal candidate is both creative and analytical, capable of executing polished user experiences while identifying opportunities to increase engagement, revenue, and constituent satisfaction.

Responsibilities

• Owns the design and execution of weekly promotional emails and campaign landing pages in collaboration with the eCommerce team, ensuring brand alignment, usability, and performance optimization
• Leads ongoing UX optimization efforts for the Focus store, using data, user behavior, and team collaboration to improve design performance and usability
• Plans and executes A/B tests and applies learnings to improve user flow, page design, and conversion rates across Focus digital platforms
• Collaborates with cross-functional teams including eCommerce strategy, marketing, developers, and product stakeholders to translate goals into high-performing digital experiences
• Serves as a visual brand steward, maintaining consistent design standards across all digital platforms and contributing to the evolution of Focus on the Family's visual identity through user-informed iteration
• Quickly creates high quality, on-brand designs using HTML/CSS, modern web development frameworks like Stencil, Bootstrap or Foundation and Git versioning
• Troubleshoots design issues on a website and implement fixes
• Works closely with internal teams to research constituent behavior and needs
• Is committed to understanding constituents' needs and pain points and developing digital experiences to increase engagement, revenue, conversion, and retention
• Manages content management systems, including installation of widgets and plugins and customization of templates
• Thoroughly tests websites and prototypes to ensure maximum usability, browser compatibility, mobile responsiveness, and optimal load time
• Leads assigned tasks and projects through the appropriate design lifecycle, from wireframing and design concepts to final visual design, functional specifications, and documentation
• Is responsible for the creation of task and project deliverables including, but not limited to, visual designs, HTML/CSS code, functional specifications, and style guides
• Works with project team throughout a project's entire lifecycle to ensure proper interpretation and implementation of identified requirements
• Creates visual designs, including original artwork and illustrations, graphics, banners, and other design elements, for the ministry's digital properties
• Selects appropriate stock photography; Manipulates and optimizes stock photography and other imagery for digital use
• Works closely with other designers (internal and third party), digital communications strategists, content creators, web developers, and marketing specialists to deliver consistent results
• Proofreads to produce accurate and high-quality work
• Researches industry best practices and user behavior to inform design decisions, and keeps up to date with emerging technologies

Requirements

• Bachelor's degree in graphic design, user experience design, interactive design, a related field, or equivalent experience
• 5-7 years of experience in digital design and website development
• Familiarity with A/B testing or UX analytics tools such as Microsoft Clarity, Google Optimize, Hotjar, or similar
• Proficient with modern design and prototyping tools such as Figma, and Creative Cloud
• Experience designing for e-commerce platforms, with emphasis on product discoverability, promotion strategy, and checkout optimization, strongly preferred
• Knowledge of HTML5 and CSS3
• Experience managing design projects, estimating resources, timeframes, and planning, etc.
• Demonstrated ability to interpret marketing goals and translate them into user-centered digital solutions
• Proficient with design and prototyping software (e.g., Figma, Photoshop, Fireworks, Creative Cloud, Edge Code, Bootstrap etc.) and office software
• Familiarity with PHP, BigCommerce and its Stencil framework or other programming languages a plus
• General marketing and/or communications experience helpful

Nice-to-haves

• Attention to Detail - Ensures accuracy in layout, code, and branding across all digital deliverables
• Problem Solving - Troubleshoots UX issues and technical obstacles with clarity and creativity
• Adaptability - Thrives in a dynamic environment with shifting project priorities and cross-team needs
• Initiative and Proactivity - Identifies needs or opportunities and acts without waiting for direction
• Cross-Functional Communication - Communicates clearly across design, marketing, development, and leadership teams
• Customer Empathy - Keeps constituent needs central in all design decisions and prioritizes ease of use
• Time Management - Juggles multiple design projects and meets deadlines effectively
• Analytical Thinking - Uses data, A/B testing, and user feedback to inform high-impact design improvements
• Strategic Planning - Aligns user experience decisions with ministry goals and campaign strategy
• Team-Oriented Mindset - Collaborates openly and contributes positively to team and ministry culture
• Integrity and Accountability - Follows through on responsibilities with professionalism and mission alignment
• Flexibility with Feedback - Welcomes critique and continuously improves design output
• Calm Under Pressure - Maintains focus and performance during peak project periods
• Professional Presence - Maintains appropriate appearance and conduct as a representative of the ministry

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center
• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement