The position involves cultivating an environment where associates respect and adhere to company standards of integrity and ethics. This includes integrating these values into all programs and practices, developing corrective actions for violations or non-compliance, and supporting the Open Door Policy. The role supports the implementation and sustainment of digital change initiatives, mobile applications, digital roadmaps, and product launches across designated areas. It requires partnering with operators to ensure adoption and seamless execution of these initiatives through training, communication, technology, and guidance. The position also involves driving omni-channel performance and efficiencies by collaborating with stakeholders to obtain market research and data, reviewing key performance indicators (KPIs), and building action plans to improve performance. Additionally, it drives store-level efforts for omni-channel adoption through social media networks and customer interactions, while also monitoring compliance with company policies and procedures. The role includes developing and leveraging internal and external partnerships to achieve business goals and providing supervision and development opportunities for associates.