Trade Marketing Manager

About the position

We are seeking an organized and detail-oriented Trade Marketing Manager to oversee all aspects of point-of-sale (POS) materials, retail marketing collateral, and trade events. This role will focus on sourcing, producing, and managing the distribution of high-quality POS and sales assets to drive brand visibility and support sales efforts, as well as the planning and management of all trade related events. The ideal candidate is skilled in vendor management, has experience with sourcing and production, and can efficiently coordinate multiple projects to support our retail and field teams.

Responsibilities

• Lead the development and implementation of the trade marketing program, establishing core systems and processes to support field and retail teams with effective POS, wearables, field assets and marketing collateral management
• Source, order and manage inventory for marketing materials such as POS, dealer loaders, giveaways and wearables
• Oversee the creation, tracking, and fulfillment of all marketing materials to ensure timely delivery and accurate stock levels
• Create marketing presentations for retailer pitches and reviews
• Support sales team on the development of retailer presentations, on-site meetings & events
• Responsible for creating program slides, managing order forecasting, tracking shipments/placements, and ROI reporting for dealer loaders
• Plan, coordinate and represent Bloom at trade shows, distributor meetings and retailer events. Manage event logistics, booth design and promotional material to maximize impact
• Oversee all trade event logistics, including reviewing exhibitor kits, registration, booth development, set-up, tear-down, shipping, AV, staffing, and vendor coordination
• Manage trade event budgets, ensuring cost-effective solutions without compromising quality or brand image
• Support IRCs development through forecasting, design, printing, shipping, redemptions
• Source items (POS, dealer loaders, wearables, PR kits) and manage vendor estimates
• Manage vendor relationships to drive the development of POS materials, meeting project deadlines and quality standards
• Oversee the sourcing, development, production and fulfillment of field assets
• Support creative services request, management of local and custom requests, including inputting creative briefs into our project management platform
• Communicate to warehouse team all BOLs and inbound shipments
• Manage POS warehouse webstore, inventory and ROI Analysis
• Collaborate with teams to develop a catalog of ready-to-ship POS items
• Assist on Trade marketing budget management

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in Trade Marketing or related field
• Excellent written and verbal communication
• Ability to think strategically and be a thought leader
• Excellent time-management and prioritization skills
• Sense of urgency and high aptitude for responsiveness
• Keen attention to detail

Benefits

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop
• Access to all the Bloom supplements and swag so you can bloom into your best self!