Therapeutic Area Lead - Rare Bleeding

Full-time - Senior

Plainsboro, NJ

Ambulatory Health Care Services

About the position

The Rare Bleeding Therapeutic Area Lead is instrumental in shaping and executing NNI's strategic direction and initiatives within the TA. This role is responsible for guiding product development and commercialization strategies for late stage and in-line assets within the TA to maximize brand and portfolio performance as well as improving customer experience. It is a key driver of growth, differentiation, standard setting, establishing and elevating a proactive leadership position in a competitive market landscape. The role requires strategic thinking and leadership at the therapy area and brand level and model an enterprise mindset while influencing functional leaders to align to the enterprise vision for the TA. This role also contributes to the global TA strategy by working closely with global marketing and medical leaders. Embody NN leadership behaviors, embracing innovation, leadership over process, empowerment and the value of time. This role will also establish and build capabilities and oversee the leader of the thought leader liaisons that will progress our Novo Nordisk thought leadership in Rare Bleeding and ensure intentional partnerships are established advancing our collaborations with KOLs.

Responsibilities

• Develop and execute the Rare Bleeding commercial strategy aligning with overall company objectives, ensuring alignment between marketing, medical and market access
• Monitor financial performance metrics, ensuring revenue targets are met or exceeded
• Define key performance metrics and establish mechanisms for tracking and reporting on the effectiveness of Rare Bleeding marketing strategies and initiatives
• Monitor and evaluate key performance indicators (KPIs) and metrics to track progress against therapy area goals, providing regular updates to leadership
• Define what needs to be true to meet therapeutic area objectives and how those components will be executed
• Support development of the therapy area/brand value story and positioning to maximize launch through clinical evidence
• Lead market development and unbranded activities for the TA
• Inform forecast including baseline assumptions, market scenarios as well as risks and mitigation strategies
• Lead decisions around resource allocation and account planning to support forecast and product expectations
• Facilitate TA market analysis, competitor assessment, market sizing, and customer experience insights to shape strategic decisions and plans
• Accountable for defining an insights-driven customer experience strategy within the therapy area
• Oversee tactical plans to support the engagement strategy 5D
• Lead innovation efforts to support the portfolio with solutions that wrap around our brands
• Ensure launch readiness of diagnostic offerings, digital therapeutics and device advancements
• Oversee objectives and strategy, driving integrated marketing initiatives to maximize impact and commercial success across the TA
• Reimagine marketing through a customer experience lens to drive a focus on a human-centric, insight-driven strategy
• Oversee product strategy and regulatory activities related to new clinical data or label changes
• In partnership with our Finance and Operations Supply Chain, drive commercial Rare Bleeding supply strategy under a patient lens
• Build the Thought Leader Liaison capability to expand footprint and market impact in Rare Bleeding
• Foster strong relationships with external customers and establish significant thought leadership
• Develop and implement engagement strategies that align with the Rare Disease business unit's strategic priorities
• Facilitate collaboration and knowledge exchange between internal stakeholders and external partners
• Ensure TLL team shares robust insights to advance strategic approach
• Fosters a culture of accountability, innovation, and continuous improvement
• Responsible for building a high-performing commercial team, providing mentorship and guidance
• Ensure compliance regulations are understood and adhered to
• Recruit, build and lead a highly effective Rare Bleeding marketing organization

Requirements

• Requires a Bachelor's degree; Master's degree preferred
• 12+ years of pharmaceutical experience, including demonstrated history in product strategy and marketing required
• 5+ years of people management experience required, with a proven track record of development and coaching
• Launch experience required
• Experience with Rare Disease preferred
• Strong knowledge of the pharmaceutical industry, including regulations, market dynamics, and trends, especially within TA preferred
• Proven success in developing strategy through expert understanding of market and industry
• Excellent communication and stakeholder management skills, with ability to influence senior leaders
• Strategic Planning, Execution and follow-through skills
• Proven track record of innovative market shaping accomplishments/high impact results
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
• Experience with management of outside agencies
• Excellent leadership and team management skills, with the ability to inspire and motivate others

Nice-to-haves

• Experience developing and executing successful therapy area level strategies that drive business results and achieve organizational objectives

Benefits

• Inclusive recruitment process and equality of opportunity for all applicants
• Commitment to creating an inclusive culture that celebrates diversity