Technical Brand Designer

Ideogram • Toronto, ON

6d • Hybrid

About The Position

Ideogram is seeking its first Technical Brand Designer to join the Product Design team. This role will be responsible for shaping the brand experience across all touchpoints, integrating brand expression, design systems, and storytelling into a unified visual language. The designer will build and maintain a visual system and asset library to bring Ideogram’s identity to life, ensuring consistency, expressiveness, and uniqueness. Collaborating with Marketing, Product, and an external creative agency, the designer will evolve Ideogram’s brand for future growth by balancing craft, clarity, and scalability. This is a hybrid role at the intersection of brand and product design, suitable for a designer passionate about craft, storytelling, systems, and consistency.

Requirements

• 5+ years in brand, motion, visual or marketing design — ideally in a creative tech, AI, or design-led company.
• A strong body of work showcasing web, digital, and brand systems that balance craft, clarity, and storytelling.
• Experience creating scalable design systems and reusable components across channels and platforms.
• Comfortable partnering with product, marketing, and agency teams; thrives in collaborative and fast-paced environments.
• Expert in Figma for system design and collaboration.
• Experience using AI coding tools (e.g. Claude Code, Cursor) to rapidly build landing pages, internal branding tools, and interactive prototypes.
• Blends creative intuition with measurable impact by leveraging experimentation, A/B testing, and performance data to guide design decisions and continuous learning.

Responsibilities

• Define and Evolve the Brand Guidelines: Build and scale a cohesive brand identity across web, campaigns, and product surfaces, creating the visual foundation for Ideogram’s next phase of growth.
• Design High-Impact Marketing and Web Experiences: Partner with product and marketing to design elegant, responsive web experiences and digital campaigns that communicate our story and technology.
• Bridge Product and Brand: Work cross-functionally to ensure our brand expression feels consistent and inspiring, from launch moments to UI details.
• Collaborate with Our Creative Agency: Translate high-level brand strategy into visual executions, ensuring every asset feels aligned with our tone, aesthetic, and ambition.
• Prototype, Test, and Iterate: Explore ideas quickly through sketches, motion studies, and rapid iterations; use feedback and data to refine direction.
• Champion Design Excellence and Storytelling: Set a high bar for visual quality and brand consistency while inspiring others to think creatively and craft boldly.

Benefits

• Competitive compensation and equity
• 4 weeks of vacation
• Comprehensive health, vision, and dental coverage starting on day one
• RRSP/401(k) with employer match up to 4%
• Top-of-the-line tools and tech
• Toronto HQ perks: Steps from Union Station and the PATH, with daily in-office lunches and dinners.
• Autonomy to explore and experiment — whether you’re testing new ideas, running large-scale experiments, or diving into research, you’ll have access to compute/resources you need when there’s a clear business or creative use case.
• A culture of learning and growth, where curiosity is encouraged and mentorship is part of the journey.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed