SVP, Sales & Marketing

Spire Hospitality•Dallas, TX

3d•Onsite

About The Position

The Senior Vice President of Sales & Marketing is Spire Hospitality’s senior-most commercial leader, responsible for driving profitable revenue growth across all 25 managed properties. Reporting directly to Dawna Comeaux, Chief Operating Officer, this executive sets the commercial vision, builds and leads high-performing teams, and serves as a trusted partner to ownership groups, brand representatives, and property-level operators. This role carries enterprise-wide accountability spanning Revenue Management, Group & Conventions Sales, Corporate & Transient Sales, Brand Marketing, Digital Marketing & E-Commerce, and Sales Strategy & Analytics. The SVP will oversee regional revenue managers and regional sales leaders who support multi-property clusters, director of Ecommerce, and social media manager as well as direct engagement with select properties — serving as the strategic architect who unifies these teams around a single commercial vision while maintaining the operational rigor that ownership expects.

Requirements

Minimum 12–15 years of progressive commercial leadership experience in hospitality, with at least 5 years at the VP level or above.
Demonstrated success leading commercial functions across a multi-property third-party managed hotel portfolio.
Proven expertise across revenue management, group sales, corporate/transient sales, and digital marketing disciplines.
Track record of delivering RevPAR index growth and total revenue outperformance against competitive sets.
Experience managing portfolios spanning both full-service and select-service product types across multiple brand flags.
Strong fluency with industry platforms: STR, OTA Insight/Lighthouse, Opera (or comparable PMS), Amadeus Sales & Catering/Delphi FDC, and major brand CRS/RMS tools.
Established relationships with ownership groups and asset managers; ability to present commercial strategy with credibility at the investor level.
Experience managing both centralized (regional) and decentralized (on-property) revenue management team structures.
Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field.

Nice To Haves

Deep familiarity with major brand distribution and loyalty ecosystems: Marriott Bonvoy, Hilton Honors, IHG One Rewards, or comparable programs.
Experience leading digital transformation initiatives within a hospitality commercial function.
Proficiency with Salesforce CRM or comparable sales management platform.
MBA or equivalent advanced degree.
Active involvement in HSMAI, MPI, PCMA, or other hospitality and sales industry associations.
Prior experience in the Dallas-Fort Worth market or comparable major metro with diverse hotel demand generators.

Responsibilities

Develop and execute an integrated commercial strategy across Spire’s full managed portfolio, aligning sales, marketing, revenue management, and digital disciplines into a unified go-to-market approach.
Establish annual revenue goals, demand forecasting frameworks, and market share targets by segment, property type, and geography.
Serve as Spire’s commercial voice in ownership and asset management conversations, translating strategy into clear performance narratives that build owner confidence.
Monitor competitive set performance and macro-market trends; proactively adjust strategy to protect and grow RevPAR index across the portfolio.
Collaborate closely with the COO and executive team to align commercial priorities with Spire’s overall growth strategy and new business development pipeline.
Provide executive oversight of Spire’s revenue management function, including both regional revenue managers supporting multi-property clusters and on-property revenue managers at larger full-service hotels.
Standardize revenue management practices, pricing strategy frameworks, and channel optimization protocols across the portfolio while accommodating the unique demand dynamics of individual markets.
Champion a data-driven revenue culture, ensuring teams are proficient in rate strategy, length-of-stay controls, displacement analysis, and overbooking models.
Lead quarterly and annual revenue strategy reviews with property teams, regional managers, and ownership representatives.
Evaluate, implement, and optimize RMS and distribution technology platforms; identify opportunities to enhance performance through emerging tools.
Direct the group sales function across Spire’s full-service portfolio, setting production targets for meetings, conventions, social events, and weddings.
Build and maintain key relationships with national accounts, association clients, third-party intermediaries (HelmsBriscoe, ConferenceDirect, etc.), and local/regional convention and visitors bureaus.
Establish booking pace benchmarks, lead conversion standards, and contract compliance guidelines; hold property sales teams accountable to measurable production goals.
Ensure group sales teams are equipped with competitive packages, effective space utilization strategies, and F&B attachment support.
Oversee the corporate transient and consortia sales strategy, including RFP processes, national account management, and TMC/OTA partnerships.
Drive preferred account penetration and share-of-wallet growth across managed and unmanaged corporate segments.
Ensure property-level sales teams execute account management plans with defined production goals and call activity standards.
Leverage brand loyalty platforms and distribution channels across Spire’s flag portfolio (Marriott, Hilton, IHG, and other affiliated brands) to maximize transient ADR and occupancy performance.
Lead brand marketing strategy across Spire’s portfolio, ensuring alignment with flag brand standards while differentiating individual properties in their local competitive sets.
Direct integrated marketing campaigns spanning paid media, earned media, social, email, and direct channels.
Manage agency and vendor relationships for creative, PR, and media buying; hold partners accountable to clear performance KPIs.
Champion the Spire brand narrative externally — communicating the company’s management expertise, culture, and owner value proposition to the hospitality investment community.
Own Spire’s digital commerce strategy including OTA optimization, brand.com performance, metasearch, SEO/SEM, and CRM/email marketing across the managed portfolio.
Drive direct booking growth through conversion rate optimization, loyalty program leverage, and rate parity management.
Oversee each property’s digital presence including website content, online reputation management (review response strategy, TripAdvisor, Google), and social media.
Evaluate and implement emerging digital tools, AI-driven personalization platforms, and analytics technologies to improve channel efficiency and guest acquisition costs.
Establish a performance management cadence with clear KPIs, dashboards, and reporting frameworks at both the portfolio and property level.
Leverage STR, brand reporting platforms, and CRM tools to deliver actionable commercial insights to Spire’s operations team, ownership groups, and executive leadership.
Design and manage sales compensation structures (base + incentive) that attract top talent and align individual performance with portfolio goals.
Build scalable commercial systems and playbooks that support consistent execution as Spire’s managed portfolio continues to grow.
Recruit, develop, and retain a best-in-class commercial team across the portfolio including Directors of Sales, Regional Revenue Managers, on-property Revenue Managers, and Marketing Managers.
Foster a high-accountability, high-support culture that rewards performance, develops future leaders, and reflects Spire’s core values.
Provide structured coaching and development plans for direct reports; lead succession planning for key commercial roles.
Represent the commercial function in Spire executive leadership meetings, owner review presentations, brand partner forums, and industry events.