Purdue University - West Lafayette, IN
posted 1 day ago
The Student position involves working with the Communications team to plan and schedule social media posts, pulling information from various campus sources to create content for diverse audiences. The role focuses on strengthening and protecting LASER's brand and image online, ensuring that all social media pages and posts adhere to brand standards. Responsibilities include responding to questions and comments on posts in a timely manner, developing social media content based on LASER news stories and university events, and engaging with network members as needed. The position also requires monitoring social media activity, analyzing metrics, and making recommendations for future posts. Additionally, the student will review the calendar of events to schedule posts accordingly, research peer institutions for social media strategies, and monitor trends in social media tools. Administrative duties may also be assigned.