Purdue University - West Lafayette, IN

posted 1 day ago

Part-time - Intern
West Lafayette, IN
Educational Services

About the position

The Student position involves working with the Communications team to plan and schedule social media posts, pulling information from various campus sources to create content for diverse audiences. The role focuses on strengthening and protecting LASER's brand and image online, ensuring that all social media pages and posts adhere to brand standards. Responsibilities include responding to questions and comments on posts in a timely manner, developing social media content based on LASER news stories and university events, and engaging with network members as needed. The position also requires monitoring social media activity, analyzing metrics, and making recommendations for future posts. Additionally, the student will review the calendar of events to schedule posts accordingly, research peer institutions for social media strategies, and monitor trends in social media tools. Administrative duties may also be assigned.

Responsibilities

  • Plan and schedule social media posts with the Communications team.
  • Strengthen and protect LASER's brand and image online.
  • Respond to questions and comments on posts in the voice of LASER.
  • Develop social media content based on LASER news stories and university events.
  • Engage with network members and respond to inquiries on social media.
  • Take direction from LASER staff on social media components of marketing projects.
  • Experiment with alternative social media activities.
  • Monitor activity on LASER social media presences and elevate PR concerns.
  • Analyze social media metrics and report recommendations.
  • Review calendar of events to schedule posts.
  • Research peer institutions for social media strategies.
  • Monitor trends in social media tools and apply knowledge to enhance usage.
  • Perform administrative duties as assigned.

Requirements

  • Experience in content creation for social media platforms, especially Instagram, Twitter, Facebook, and LinkedIn.
  • Familiarity with current social media platforms and ability to customize messages for various audiences.
  • Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).
  • Self-starter with experience managing multiple projects and collaborating with a communications team.
  • Skilled in digital photography for creating visual posts.
  • Ability to write/edit posts clearly and concisely.
  • Strong organizational skills and ability to manage processes under deadlines.
  • Team player with collaborative skills.
  • Ability to undertake related duties as assigned.
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