Startup Content Marketing Lead

OpenAI • San Francisco, CA

4d • $266,000 - $295,000

About The Position

As a Startup Content Marketing Lead at OpenAI, you will be responsible for defining and driving how OpenAI co-markets with top startups. This role involves building social-first content series that highlight how founders use OpenAI, partnering with field teams to capture key moments from events, and supporting OpenAI's startup narrative to ensure it is communicated clearly and consistently in field programs. You will play a central role in how OpenAI tells startup stories at scale, shaping the narratives founders and builders encounter, connecting field programs to ongoing content engines, and transforming founder experiences into lasting content franchises. The goal is to drive awareness, engagement, and measurable go-to-market impact, ultimately helping startups build successfully with OpenAI.

Requirements

• 8-10+ years of content marketing experience with clear ownership of strategy and execution.
• Meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work).
• Experience building social-first and multi-channel B2B content programs that drove measurable outcomes.
• Ability to move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities.
• Excellent cross-functional partnership skills across social, GTM, field, and startup marketing teams.
• Strong editorial judgment and the ability to balance storytelling, accuracy, and business goals.
• Enthusiasm for AI, developers, and startup builders.

Responsibilities

• Define OpenAI's startup co-marketing content strategy across channels and audience segments.
• Build social-first series featuring founders and builders using OpenAI in real workflows.
• Partner with field/event teams to capture, package, and publish content from startup programs.
• Translate high-performing field moments into snackable content formats and recurring series.
• Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution.
• Build editorial systems and playbooks to scale output without losing quality or technical credibility.
• Track performance and business impact, and evolve formats based on data and feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed