About the position
The Mobile Performance Ads team at Pinterest is responsible for building innovative advertising solutions that help app developers acquire high-value users at scale. We connect advertisers with millions of engaged Pinterest users through seamless, privacy-centric ad experiences designed to drive measurable app engagement for advertisers. As mobile advertising grows rapidly, we’re setting Pinterest apart by delivering transparent, effective, and performance-driven app ad offerings. We are seeking an experienced product leader to guide the next phase of growth for Mobile Performance Ads at Pinterest. As Staff Product Manager, Performance Ads, you will define, build, and scale our app advertising products across the Pinterest platform. You’ll play a critical role shaping the product vision, roadmap, and cross-functional execution to empower advertisers to grow their mobile apps and drive real business outcomes with Pinterest.
Responsibilities
- Define and drive the product vision, strategy, and roadmap for app performance (including ROAS optimization), aligning with Pinterest’s core business goals and advertisers’ growth objectives.
- Partner closely with engineering, sales, design, ad operations, partnerships, and data science to deliver products that improve advertiser ROAS, user experience, and marketplace performance.
- Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation to sustain scalable, high-performing ad products.
- Deeply understand the mobile app advertising ecosystem—including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices—to inform product strategy and execution.
- Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for advertisers to launch, optimize, and scale app campaigns on Pinterest.
- Become the subject-matter expert for Mobile Performance at Pinterest, analyzing performance data, user flows, and campaign effectiveness to drive continuous product improvement.
- Use data and analytics to drive product prioritization, measure success, and inform recommendations for future investments—including leveraging AI and machine learning where impactful.
- Collaborate with designers to create compelling advertiser interfaces, campaign management tools, and insightful reporting experiences.
- Champion privacy-centric and user-first performance ad solutions, keeping Pinterest’s high bar for user trust and experience at the center of your decision-making.
Requirements
- 7+ years of Product Management experience, with a proven track record of launching and scaling successful ROAS focused performance advertising products, especially in app promotion or ad tech spaces.
- Experience building ML grounded optimization features that deliver scaled performance outcomes for advertisers; AI/ML product feature experience is a plus.
- Strong practical understanding of app ad technology and ecosystem—including mobile measurement partners (MMPs), attribution frameworks (SKAdNetwork, Privacy Sandbox), campaign optimization, fraud detection, and in-app event measurement.
- Familiarity with campaign workflow tools, user experience design, and automation for advertisers or internal operations.
- Direct experience partnering with mobile marketers/agencies, MMPs, attribution/tracking vendors, or integrating with third-party mobile advertising and analytics platforms.
- Exceptional strategic thinking, communication, and collaboration skills, with a data-driven approach to delivering clear business results.
- Demonstrated success working cross-functionally and influencing across organizational boundaries in fast-paced tech environments.
- Bachelor’s degree in a relevant discipline such as Computer Science, Engineering, Business, or equivalent experience.
Benefits
- Equity eligibility
- Base salary range of $163,064—$335,720 USD
