About the position
The Senior Vice President, E-commerce will be responsible for driving the overall strategy, development, and execution of our E-commerce operations and revenue goals. As a key member of the leadership team, you will oversee all aspects of our online business, inclusive of: channel strategy, site merchandising, and user experience, site optimization and performance-based marketing in support of building a best-in-class digital ecosystem. This role will have P&L ownership of delivering upon our E-comm sales plan, building strategies to support revenue goals, and managing the day-to-day operations of a dynamic omni-channel business. You will combine analytics, key insights and creativity to set a vision for our digital future. Additionally, you will lead a high-performing team and drive cross-functional execution across marketing, product merchandising and technology to accelerate growth and ensure alignment with our company’s vision and priorities.
Responsibilities
- Develop and execute the US ecommerce strategy, inclusive of setting revenue targets and growth objectives, elevating the consumer journey, defining channel development strategies and infrastructure requirements.
- Identify and capitalize on new market opportunities, ensuring ecommerce channels are optimized for scalability and profitability.
- Inform comprehensive omni-channel DTC strategy that aligns with business goals and enhances the customer journey across all channels.
- Oversee the end-to-end ecommerce experience, strategy, customer journey, user experience (UX), site experience and site conversion optimization.
- Oversee the broader E-comm ecosystem including product launches, site merchandising, promo/campaign management, and site content updates.
- Partner with the Digital Technologies leader to drive digital innovations that help build the fullest expression of the Vuori brand, to acquire new fans and drive brand loyalty.
- Develop and implement customer acquisition strategies to drive growth, enhance engagement, and expand Vuori’s reach, ensuring a seamless consumer experience aligned with the brand's strategic positioning.
- Collaborate with cross-functional partners across marketing and product teams to ensure the seamless integration of the DTC strategy with broader brand initiatives, including paid advertising, SEO, content marketing, and digital partnerships.
- Monitor the competitive landscape and keep up to date with industry research to identify emerging trends and to drive continual enhancements to our E-comm channel.
- Utilize analytics and consumer insights to inform decisions that optimize the digital storefront to create personalized, customer-first strategies that drive brand loyalty, engagement, and repeat purchases.
- Build and monitor KPIs, driving continuous improvement through A/B testing, CRO, and conversion funnel optimization.
- Foster a data-driven culture, ensuring the team is leveraging insights for personalized marketing, product recommendations, and customer retention.
Requirements
- 15+ years of experience, with at least 5+ years at the executive level (preferably in the apparel or consumer goods industry).
- 10+ years of eCommerce experience; proven track record of scaling global ecommerce operations for a fast-growing brand.
- Proven ability to own and deliver revenue plans in a fast-paced, high-growth environment.
- Strong business acumen, with the ability to balance long-term strategy and short-term operational execution.
- Strong understanding of key e-commerce and retail & apparel metrics & KPIs.
- Deep expertise in ecommerce analytics, A/B testing, conversion optimization, and using data to drive decision-making.
- Proficiency in ecommerce platforms and tools for analytics (Google Analytics, etc.).
- Strong understanding of ecommerce platforms, digital commerce architectures, digital marketing strategies, and consumer behavior in a global context.
- Exceptional leadership skills with experience building, scaling, and managing high-performing teams.
- Ability to drive technological innovation and leverage emerging tools to enhance the site experience.
- Entrepreneurial mindset with a passion for innovation and a deep understanding of scaling digital businesses.
- Excellent communication and interpersonal skills, able to inspire and engage teams while aligning with executive leadership.
- Highly adaptable, solution-oriented, and a proactive problem-solver who thrives in a fast-paced, dynamic environment.
Benefits
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
