Sr. Specialist, Digital Advertising

CNX•CAN, ON, Work-at-Home, ON

1d•CA$64,000 - CA$75,000•Remote

About The Position

You'll support day-to-day execution of multi-channel demand generation programs across B2B and B2C clients. The role is within the Performance Marketing Group (PMG). This role includes campaign trafficking, performance tracking, and paid media execution across search, display, video, and social.

Requirements

3-5 years in a paid media or demand generation role — B2B and/or B2C experience considered
Hands-on experience with at least three of the following: Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, Meta Ads Manager
Comfort with data: able to build pivot tables, apply filters, and identify discrepancies in large exports without supervision
Understanding of UTM parameters, campaign attribution, and conversion tracking
Some experience with using data from GA4 or equivalent web analytics
Familiarity with AI-native ad platform features and their pros and cons: Performance Max, Google's Smart Bidding, Meta Advantage+, LinkedIn Predictive Audiences, etc.
Understanding how and when to use automation and AI tools in digital marketing
Strong attention to detail: catch naming convention errors, tracking gaps, and data anomalies quickly

Nice To Haves

Demonstrated experience using AI tools to streamline workflow, for example: drafting copy variations, summarizing performance data, building prompt-driven reporting templates, or automating repeatable research tasks
Some experience with Salesforce, Hubspot, 6sense, or other B2B tools
Knowledge of content syndication
Working knowledge of GDPR or regional compliance requirements, particularly for EU markets
Experience supporting multi-geo campaigns across markets

Responsibilities

Build and QA advertising campaigns across platforms such as Google Ads, Microsoft Advertising, LinkedIn, and Meta
Manage UTM structures, campaign naming conventions, and conversion tracking across active regions and client accounts
Monitor daily performance across channels and flag anomalies, pacing risks, or optimization opportunities
Pull and reconcile lead and conversion data; apply data quality logic to produce clean reporting inputs
Support report preparation (such as monthly and quarterly reports): collate platform exports, populate performance tables, and flag variance against targets
Manage content syndication campaign setup and lead delivery tracking across syndication partners (B2B programs)
Coordinate with sales team to ensure lead handoff accuracy and quality
Build and maintain tracking spreadsheets and performance dashboards