Sr Product Marketing Manager
Cyberhaven - San Francisco, CA
posted 13 days ago
About the position
Joining Cyberhaven offers a unique opportunity to be at the forefront of revolutionizing data protection through cutting-edge AI technology. Cyberhaven is dedicated to overcoming the challenges faced by traditional data security products, ensuring robust protection of critical data against insider threats in a rapidly evolving work environment. With a unique approach to data lineage, tracing data from its origin for better classification and protection, Cyberhaven combines the functionality of traditional data protection security tools into a single, more effective solution. Cyberhaven is building out a world-class marketing team and we're looking for smart, fast, and exceptional team players who are committed to our mission, eager to learn, and possess a spark of creativity that distinguishes our team from traditional B2B marketing teams. As an early hire, you'll have an immediate, highly leveraged impact. This position will be a key part of how we stand out in a crowded marketplace and define an entirely new product category. If you like to craft compelling content that is not only clear and accessible but also resonates deeply with security people without the typical "marketing speak", you'll fit in well with our growing product marketing team.
Responsibilities
- Develop and refine our product's positioning and messaging that clearly differentiates our offering in the market.
- Craft impeccable written content across a variety of formats, including blogs, website, and emails, ensuring clarity and effectiveness in every word.
- Create compelling sales enablement materials, such as pitch decks and value calculators, that arm our sales team with the tools they need to succeed.
- Build and implement channel enablement programs to equip partners with the knowledge, tools, and resources they need to effectively position and sell Cyberhaven.
- Identify and develop detailed buyer personas, tailoring messaging and marketing strategies to meet the specific needs and pain points of different segments.
- Design and execute innovative go-to-market strategies for new products or features, working with product, sales, and marketing to ensure success.
- Gather and analyze customer feedback and market trends to guide future product enhancements and marketing strategies.
Requirements
- Experience in product marketing for cybersecurity
- Portfolio of clear and effective product positioning and messaging
- An obsession for the details and high standards (good isn't good enough)
- Track record of being a top performer among peers
- Clear evidence of natural curiosity and creativity
- Located in the Bay Area and available to come into the office two times a week OR located in the following locations: Austin, TX, Denver, CO, Seattle, WA
Benefits
- Competitive start up salary and generous stock options
- 100% paid health benefits options
- Flexible time off
- Potential fast-tracked career advancement opportunities
- Experience building something from the ground up
