Sr Product Manager - Data Enablement

TargetMinneapolis, MN
$115,000 - $206,000Hybrid

About The Position

The Sr Product Manager - Data Enablement role at Target, specifically within the Roundel team, focuses on curating and optimizing data that powers Roundel and Enterprise Marketing. This team provides real-time data resources for ad tech, social media, and data clean room platforms, with a focus on data-as-a-service, data quality, and identity mapping. The Senior Product Manager will shape and advance the team’s data egress capabilities, translating partner, stakeholder, and platform needs into scalable, privacy-safe product solutions. This role involves setting product strategy and roadmap priorities in a complex data and technology landscape, requiring leadership across internal and external stakeholders, connecting business needs to technical solutions, and using data to guide decisions and measure outcomes. The position operates within the product model, partnering to develop a comprehensive product strategy, roadmap, and key business objectives (OKRs). Success relies on leveraging product knowledge, customer feedback, and data to assess value, develop business cases, and prioritize product direction. The role involves leading a product in unison with engineers, UX designers, data scientists, and business partners, acting as the "voice of the product" to ensure stakeholder needs are met and the team has the necessary support. This includes developing and understanding the market, maintaining a product roadmap and backlog, and prioritizing work for maximum impact. The role also emphasizes fostering open communication, inspiring others, and driving a sense of urgency to achieve goals, while collaborating with other product teams.

Requirements

  • Four-year degree or equivalent experience
  • 6+ years of data product management expertise
  • Experience with data integration practices across internal and external systems
  • Demonstrated ability to self-organize and lead through ambiguity
  • Curiosity and passion for product discovery & problem solving
  • Experience with technology and ability to facilitate communication between business and technology teams
  • Ability to use product, operational, and business data to understand how the product is used, measure health and outcomes, and inform product decisions
  • Collaborate with stakeholders to prioritize features, initiatives, and product improvements based on market needs and revenue potential
  • Experience working in an agile environment (e.g., OKRs, outcomes, user stories, iterative development, scrum teams, sprints, personas)
  • Proven ability to lead a body of work with cross-functional partners
  • Strong communication skills

Nice To Haves

  • Preferred experience with modern cloud data platforms and warehouses
  • Working knowledge of SQL, Python, or similar analytical languages used to query, analyze, and interpret data is highly valued
  • Familiarity with BI and data visualization tools such as Power BI, Tableau, Looker or similar tools

Responsibilities

  • Shape and advance the team’s data egress capabilities.
  • Translate partner, stakeholder, and platform needs into scalable, privacy-safe product solutions.
  • Set product strategy and roadmap priorities in a complex, evolving data and technology landscape.
  • Lead across a broad network of internal and external stakeholders.
  • Connect business needs to technical solutions.
  • Use data to guide decisions and measure outcomes.
  • Develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs).
  • Leverage product knowledge, customer feedback, and data points to assess value, develop business cases, and prioritize product direction.
  • Lead a product in unison with engineers, UX designers, data scientists, and business partners.
  • Act as the "voice of the product" to key stakeholders.
  • Develop and understand the market.
  • Maintain a product roadmap and backlog outlining customer themes, epics, and stories.
  • Prioritize the backlog to focus on the highest impact work for the team and stakeholders.
  • Encourage the open exchange of information and viewpoints.
  • Inspire others to achieve challenging goals and high standards of performance.
  • Foster a sense of urgency to achieve goals.
  • Leverage resources to overcome unexpected obstacles.
  • Partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Benefits

  • Comprehensive health benefits and programs (medical, vision, dental, life insurance)
  • 401(k)
  • Employee discount
  • Short term disability
  • Long term disability
  • Paid sick leave
  • Paid national holidays
  • Paid vacation
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