Global Sr. Marketing Manager

iHerb•Irvine, CA

4d•$115,000 - $150,000

About The Position

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty. You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.

Requirements

10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management
Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment
Proven ability to partner cross-functionally with merchandising, product, and regional teams
Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels
Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally
Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
Data-driven mindset with experience using performance metrics to inform decisions
Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Bachelor’s degree in Marketing, Business, Communications, or a related field required

Nice To Haves

MBA or advanced degree is a plus, but not required

Responsibilities

Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events
Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans
Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution
Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience
Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution
Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives
Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space
Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively