About the position
The Senior Manager of External Brand & Content Strategy will be instrumental in shaping Formation Bio's reputation among key external stakeholders, including investors, industry leaders, and potential partners. Reporting to the Sr. Director of Brand Strategy & Communications, this role is at the forefront of elevating Formation Bio's external presence through compelling storytelling, impactful content, sophisticated events and activations, and strategic relationship-building. This position is critical to driving Formation Bio's ambitious short and long term goals, across portfolio growth, partnerships, investor relations, and talent acquisition. Formation Bio aims to deliver the impact and scale of a large pharma company-without the traditional overhead and expense-by leveraging technology and AI to drive scalability and innovation. This position will play a key role in communicating that vision to the world.
Responsibilities
- Develop and execute strategies and action plans to position Formation Bio as the leader in AI-driven drug development and the go-to partner for drug developers.
- Tailor initiatives to engage key external audiences, including pharma and biotech leaders, investors, and top talent.
- Own execution for all external branded content, from ideation and drafting through editing and production.
- Develop strategic, high-quality content across multiple formats (written, audio, video).
- Manage a content calendar aligned with brand milestones.
- Collaborate with leadership to produce thought leadership pieces that highlight Formation Bio's innovations.
- Plan impactful, creative bespoke events catered to engage target audiences.
- Source and collaborate with external vendors and/or agencies to execute events.
- Partner with internal teams to identify and seize opportunities for external visibility.
- Build and maintain relationships with media outlets and industry influencers.
- Work closely with external agencies to execute key brand initiatives effectively.
- Track KPIs related to brand awareness and content engagement.
- Ensure all branding initiatives contribute to measurable progress toward company goals.
- Manage budget carefully and proactively.
Requirements
- 6+ years in brand strategy, content creation, or communications, with a preference for experience in biotech, pharma, and/or AI.
- Strong familiarity with the biotech and pharma media, content, and event landscape.
- Proactive and hungry attitude, with an outcome oriented mentality.
- Proven ability to develop compelling content that resonates with a high-profile audience.
- Extraordinary writing skills required.
- Comfortable mastering new or complex technical and/or scientific subjects quickly.
- Experience working with and managing external agencies.
- Strong project management and collaboration skills.
- Comfort working with senior leadership on high visibility projects.
Nice-to-haves
- Experience working within an agency is a plus.
- Track record of incorporating AI into workflows to improve quality, creativity, and speed.
Benefits
- Equity
- Generous perks
- Hybrid flexibility
- Comprehensive benefits
