Sr. Manager, DTC Retention & Engagement

NBCUniversal-posted 1 day ago
$110,000 - $130,000/Yr
Full-time • Mid Level
Hybrid • New York, NY
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NBC News Group is looking for a Sr. Manager of DTC Retention & Engagement to help build and grow our NBC News DTC business from the ground up. This role will play a key part in developing and executing our DTC strategy. Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals.

  • Partner with product and data teams to identify behaviors that drive early engagement and retention.
  • Design and manage the subscriber onboarding journey across platforms (email, app, web).
  • Identify opportunities to increase engagement through recommendations, alerts, and editorial curation.
  • Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage.
  • Analyze data to identify drop-off points and re-engage users.
  • Implement churn prediction models and proactive retention campaigns to reduce churn.
  • Partner with acquisition manager to ensure cohesive messaging and channel optimization.
  • Design and execute win back programs using targeted offers, new content experiences, and refreshed value propositions.
  • Create and deliver reports to key stakeholders and executive leadership.
  • 5+ years of hands-on experience in DTC growth or subscription marketing, ideally in digital media.
  • Deep understanding of the subscription funnel and lifecycle marketing.
  • Experience with a variety of MarTech platforms, including CRM/customer lifecycle/payment processors (Braze, Piano), ESPs (Sailthru), and MMPs (Branch, Kochava, Airship).
  • Strong analytical skills. Comfortable with dashboards, data tools, and A/B testing.
  • Strong communication and collaboration skills. Comfortable collaborating across editorial, marketing, product, and tech teams.
  • A user-centric approach.
  • Highly organized, detail-oriented, and action-driven.
  • Passion for journalism and the NBC News mission.
  • medical
  • dental
  • vision insurance
  • 401(k)
  • paid leave
  • tuition reimbursement
  • a variety of other discounts and perks
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