Sr. Manager, Digital Marketing (Urban Music)

About the position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Responsibilities

• Oversee the development and execution of groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists in the Urban Music space.
• Monitor campaigns in real-time, making recommendations for continuous improvement.
• Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
• Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and the Warner Records social accounts.
• Use expert-level knowledge of social platforms and social content strategies to craft a social narrative and content strategy that elevates artists' brands.
• Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms.
• Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists.
• Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist.
• Work with the Insights team to profile online audiences and build digital marketing strategies based on demographic and psychographic data.
• Build and maintain relationships with social media platform representatives and participate in regular update meetings.
• Manage online marketing budget spends for each artist on your roster.

Requirements

• Bachelor’s degree or equivalent.
• Minimum of 3+ years professional experience in digital/social media marketing, direct to consumer marketing, and/or related fields preferably at a Record Label or music management company.
• Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy.
• Innate ability to lead and mentor.
• Project management experience.
• Experience with putting together digital marketing plans that are concise and executable.
• Passion for fan-focused digital strategies with a solution-oriented mindset.
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment.
• Knowledge on how to 'move the needle' online, be it driving consumption, engagement, or growth.
• Proven leadership experience in team discussions and client meetings.
• Impeccable follow-up and follow-through.
• A deep professional understanding of interactive technologies and communication tools, including TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy and overall social media trends.
• A passion and deep knowledge of R&B and Hip-Hop music, trends and culture.

Nice-to-haves

• Photoshop, Illustrator, or other graphic design knowledge.
• Experience using project management software such as Monday and Basecamp.
• Understanding of social media analytics and posting tools such as Falcon and HootSuite.
• Record Label experience.
• People management skills.
• A passion for all things digital and music related.
• Short form video creation experience.

Benefits

• 401k
• 401k_matching
• dental_insurance
• health_insurance
• life_insurance
• paid_holidays
• tuition_reimbursement
• unlimited_pto