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CarMax - Omaha, NE
posted 2 months ago
About the position
As a Data Science Sr. Manager of Marketing at CarMax, you will lead the integration of data science into marketing programs, utilizing your expertise in data, machine learning, and analytics to drive innovation. This role involves developing strategies and roadmaps for data science applications, optimizing marketing investments, and enhancing conversion rates through advanced modeling techniques. You will also be responsible for mentoring your team and fostering a culture of continuous improvement within the data science community.
Responsibilities
- Develop vision, strategy, and roadmap to fully integrate Data Science into marketing programs
- Deliver model suite to optimize marketing investments and drive improvements to conversion
- Develop customized Media Mix Model to understand Marketing impact and optimize budget allocation
- Model site visitor value to improve targeting and maximize return of paid digital channels
- Employ a deep command of data science modeling techniques and statistics, leveraging a variety of technologies, programming languages, and cloud computing platforms
- Communicate with all levels throughout the organization to understand business opportunities, create new use cases for data-powered solutions, and influence adoption
- Develop the team: delivering high quality analytics, promoting best practices, fostering technical and professional development
- Mature our Data Science community of practice: lead and contribute to initiatives aligned to our vision, make tangible the return on investments, and champion efforts to bring the vision to life
Requirements
- Advanced Degree (Master's/Ph.D.) in quantitative discipline (Statistics, Math, Data Science, Computer Science, Engineering)
- Strong analytical curiosity and passion for applying advanced modeling techniques in problem solving
- 4+ years of experience in Python and other languages appropriate for large scale analysis of numerical and textual data
- Experience with data mining, machine learning, statistical modeling tools and underlying algorithms
- Knowledge of Data Lake and cloud computing fundamentals, Relational databases, SQL
- Sound analytical thinker with a proven track record of providing actionable insights and clear strategic direction
- Ability to convey complex, technical subject matter in a clear and straightforward manner; demonstrated ability to effectively communicate through written and oral presentations with all levels of the organization
- Solid project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
- Ability to train, mentor, and develop others
Nice-to-haves
- Experience in Marketing or with Media Mix Modeling preferred, though not required
Benefits
- Commitment to training and diversity
- Opportunities for career growth
- Recognition as one of the FORTUNE 100 Best Companies to Work For
