About the position
At Allbirds, we believe in using business as a force for good. We're a footwear brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we've been on a mission to prove that comfort, design, and sustainability aren't mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we're dedicated to making the most sustainable products we can using premium natural materials - designed for life's everyday adventures. Bring your voice to the Allbirds Creative Studio. The Allbirds Creative Studio is a multidisciplinary group of talented creatives that obsess over bringing the Allbirds brand to life. We're looking for a talented copywriter who can help to evolve our brand voice, and develop copy for a variety of needs across channels. This person will also partner with channel leads and Art Directors to shape channel specific content strategies. This person should be able to write copy that's fun and witty, but also make complicated subjects like sustainability feel simple and approachable.
Responsibilities
- Creating advertising concepts for key hero moments and product launches
- Responsible for developing our content strategy
- Develop, and implement our brand voice system
- Write compelling brand-right copy that's tailored to the needs of different marketing channels
- Partner with channel leads to develop content and messaging strategies
- Support the global and local teams in asset and content creation
- Supporting the Creative Director on the creation of concepts and executions
- Manage and mentor a team of writers, helping map out areas for career growth
- Partner closely with other disciplines within the Creative team (including Brand Design, Copy, Production, and Retail) as well as other key stakeholders throughout Allbirds to ensure cross-functional integration and strategic implementation of the Allbirds brand
- Set an example of creative excellence that inspires and guides a team of creatives to always reach for the highest brand standards
- Establish and reinforce consistent design systems across platforms
- Leading and participating in brainstorming sessions
- Managing and supervising multiple projects and teams
- Ensuring resources are allocated appropriately to project needs
Requirements
- Bachelor's degree in Communication, Marketing, Writing, or a related field is required
- 5-7 years of creative design work experience, with a proven track record of high-quality design and content creation
- Mastery of the process that takes the insights from a product, markets, and customers and pushes it from concept to execution - storyboard - location - casting - styling - photography, and film
- Proven ability to lead, motivate and inspire a diverse creative team of designers and writers, as well as develop designers from a technical perspective
- Strong, creative design sense for premium products, ideally in the fashion or lifestyle category
- Practical experience managing a global brand and collaborating with various stakeholders to balance global consistency with local relevancy
- Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities with limited oversight
- Excellent communication and presentation skills
- Can thrive in a fast-paced, highly dynamic environment
- Can work independently and is a stickler for details and deadlines
- Proficient with Google Suite and Figma
- Passion for our mission of sustainability - Doing better things in a better way
Benefits
- Competitive pay as well as bonus and equity for eligible roles
- Healthcare benefits including Medical, Dental, and Vision plans for employees and eligible dependents
- 100% Company paid OneMedical memberships available for members of certain medical plans
- Company HSA contribution for enrolled HSA members
- Company equity for eligible roles
- 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options)
- Employee Stock Purchase Plan
- Company-paid life insurance for full time roles
- Short-term and long-term disability
- Pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles
- Medical travel expense reimbursement program for full and part-time roles
- Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting
- Support benefits through Modern Health (free mental health benefit with coaching and therapy sessions), Employee Assistance Program and more
- Company discount (50%) on most Allbirds products
- Discount mall through LifeBalance
- Reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles
