Sr. Manager, Category & Digital Marketing, Popeyes, Canada

Restaurant Brands International•Toronto, ON

1d•Onsite

About The Position

Restaurant Brands International is looking for a Senior Manager, Category & Digital Marketing, Popeyes, Canada. By setting an ambitious vision for our menu, loyalty experience, and promotional calendar, the Senior Manager serves as one of the team’s most influential leaders: aligning and coordinating strategy across teams like Product Innovation, Marketing Communications and Media, Restaurant Operations, Digital & Technology, and others to deliver profitable sales and traffic to Popeyes restaurants in Canada. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week. This position reports to the Sr. Director, Marketing for Popeyes Canada.

Requirements

Post-secondary degree
5-7+ years of relevant experience in product/portfolio strategy and/or analytics, management consulting, or similar
People management experience
Demonstrated expertise in conceptual, analytical problem solving to frame and resolve key business challenges
Strong collaboration, communication, and presentation skills to win alignment and support from peer, leadership, and external stakeholders
Advanced skill in Microsoft Excel and PowerPoint; experience with or willingness to learn SQL required

Responsibilities

Build and maintain the national Marketing and Digital Calendars for Popeyes Canada, building an ~18+ months of runway, achieving SSS, SST, and restaurant profitability targets
Own the integrated Marketing & Digital calendar to grow profitable sales and traffic
Track and respond to competitive activity — media strategies, product launches, digital promotions — with timely recommendations that strengthen the plan and protect the business
Continuously evaluate and update cross-functional priorities — including with Operations, Supply Chain, Restaurant Technology, and Finance — to maintain an executable, optimized calendar
Champion the long-term vision for Popeyes menu and marketing proposition in Canada: Build guest-centered 3- to 5-year roadmaps to establish market dominance in key product categories and guest demographics, owning the ‘4-Ps’ by balancing new product innovation with promotional approach and placement to maximize the full category opportunity; partner with Analytics on pricing
Build and adapt convincing business cases to secure alignment from internal and Franchisee stakeholders
Balance menu size and category complexity to build a sustainable assortment and architecture, including strategically discontinuing products or product lines where necessary
Deliver sustainable growth through first-party loyalty and third-party delivery sales channels
Set and advance the overall digital and delivery strategy for Popeyes Canada, overseeing first-party platforms (order ahead, CRM, loyalty), third-party delivery, and in-restaurant digital technology
Establish and enriched value proposition for Popeyes Rewards and the Popeyes app in Canada, in partnership with US-based Product and Engineering teams to grow membership and customer lifetime value
Lead with an always-on optimization mindset: overseeing A/B testing, performance monitoring, and data-informed iteration across all digital and delivery channels