Sr. Event Marketing Manager – Design/Film Education

Adobe•New York, NY

22d•$140,100 - $261,150

About The Position

We’re hiring a Sr. Event Marketing Manager to lead a portfolio of high-impact programs across the Higher Education Design and Film community, supporting the next generation of creative talent. In this role, you’ll build and scale Adobe’s presence across leading design schools, film programs, and creative institutions — creating experiences that engage faculty, inspire students, and drive measurable business results. You’ll partner closely with business leaders, faculty champions, student ambassadors, and our sales and customer success teams to translate strategic goals into standout programs. This role owns initiatives end-to-end — from strategy and planning through execution and measurement — with a focus on raising the bar for quality, creativity, and impact. If you’re energized by building meaningful experiences for creative communities and turning them into measurable outcomes, this role is for you.

Requirements

8+ years leading event or field marketing programs in B2B tech, SaaS, or enterprise environments, with clear ownership of strategy and execution.
Experience working with creative communities (design, film, media, content creators), whether within higher education or across the broader creative ecosystem.
A track record of managing multiple complex high-visibility programs at once and delivering measurable impact across engagement, pipeline, and revenue.
The ability to think strategically and execute operationally — comfortable setting direction and knowing all the little details.
Exceptional program and project management skills, with the ability to prioritize, problem-solve, and move initiatives forward in fast-paced environments.
Strong executive presence and experience partnering with senior business leaders and cross-functional stakeholders; confident presenting strategy, results, and recommendations.
Proven budget ownership, including forecasting, contract negotiation, and agency/vendor management across high-investment programs.
A genuine appreciation for the design and film community, with an instinct for building experiences that feel credible and relevant.
Comfort operating in ambiguity and leading through influence rather than authority.

Responsibilities

Own the strategy and execution for a portfolio of events across the design and film education ecosystem — from major sponsorships and Adobe-led summits to high-touch campus activations and 1:1 executive experiences.
Partner with business leaders and cross-functional teams to ensure our event presence supports real goals — target account engagement, product adoption, and long-term institutional relationships.
Design experiences that feel premium and purposeful. Not just booths and stages, but journeys that reflect the creativity of the design and film communities, and drive impact beyond the event.
Own the event budget across your portfolio — including forecasting, contract negotiation, and tracking ROI.
Lead agencies and production partners with clarity and high standards — holding everyone accountable to timelines, creative excellence, and outcomes.
Measure what matters. Define success metrics, track engagement and pipeline impact, and translate results into insights and next steps.
Build repeatable playbooks. Spot opportunities to standardize, scale best practices, and mentor others — helping elevate how we show up across the education market.
Stay close to trends across design and film education, ensuring our presence feels relevant, credible, and connected to the community.