Sr. Director, Performance Marketing

$200,000 - $250,000/Yr

MoneyLion - New York, NY

Full-time - Senior

New York, NY

Publishing Industries

About the position

MoneyLion is seeking a dynamic and results-oriented Senior Director of Performance Marketing to lead our efforts in driving customer acquisition, engagement, and revenue growth through data-driven performance marketing strategies. This senior leadership role will oversee the development, execution, and optimization of our multi-channel marketing initiatives to ensure scalable growth and strong ROI. The ideal candidate will have a proven track record in performance marketing, a deep understanding of the fintech landscape, and a passion for leveraging innovative strategies to deliver exceptional results. This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy aligned with MoneyLion's business goals, driving customer acquisition, retention, and lifetime value.
• Oversee multi-channel performance marketing efforts, including paid search, social media, display, affiliate marketing, programmatic advertising, and emerging platforms.
• Leverage analytics and A/B testing to continuously refine campaigns, improve performance metrics, and maximize ROI across all channels.
• Build, mentor, and lead a high-performing team of marketing professionals, fostering a culture of innovation, accountability, and results.

Requirements

• Over 10 years of marketing and leadership experience in fast-paced, dynamic environments.
• Significant acquisition and performance marketing expertise, particularly in a rapidly scaling business.
• Expert in media mix optimization, both above and below-the-line channels, with a proven track record in top leading brands.
• Strong financial and business acumen; critical thinker with robust analytical skills.
• Experience developing integrated marketing strategies and incorporating acquisition within broader digital marketing efforts.
• Demonstrated ability to advise on marketing budget allocation and optimize spend based on performance.
• Agency management experience; exceptional collaboration skills with a history of managing client/partner relationships internally and externally.
• Track record of driving results and leading execution on cross-functional teams.
• 5+ years of leadership/management experience.
• Proven track record in business planning and achieving growth results for a top brand, particularly a financial services brand.
• Entrepreneurial mindset with the rigor and discipline to build business and creative competencies that distinguish MoneyLion in the market.
• Highly resourceful, reliable, energetic, and self-motivated.
• Enjoys working in a fast-paced, scrappy environment and knows how to have fun.
• Bachelor's degree in a related field.
• Experience working with digital and/or fintech brands.

Benefits

• 401(k) match
• Multiple health insurance options
• Disability coverage
• Life insurance
• Unlimited paid time off for salaried positions
• Equity award
• Annual bonus