Sr. Director of Marketing Planning and Operations
About The Position
UKG is seeking a Sr. Director of Marketing Planning and Operations to join their Global Marketing organization. This role is responsible for driving growth, pipeline, and brand impact globally. The Marketing Planning & Operations team acts as the operational backbone of Marketing, establishing planning discipline, performance visibility, governance, and operating rhythm to enable efficient scaling and focus on high-impact work. As Marketing evolves towards an AI-first operating model, this team is crucial for embedding intelligence, automation, and data-driven decision-making into planning, execution, and measurement. The Senior Director will be a strategic partner to the CMO and Marketing leadership, responsible for building and running the operating model for a high-performing, modern marketing organization. This role sits at the intersection of strategy, operations, finance, analytics, and go-to-market execution, ensuring Marketing aligns with business priorities and delivers measurable impact on pipeline and revenue.
Requirements
- 12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations, with experience leading global teams
- 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment.
- 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution.
- Proven success partnering with CMOs and executive teams to drive planning discipline, operating cadence, and performance visibility
- Experience shaping or leading AI‑enabled marketing transformation, including automation, intelligence, and adoption enablement
- Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high‑growth or enterprise environment
- Strong command of marketing analytics, funnel metrics, and revenue attribution, with the ability to translate data into executive insight
- Expertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms)
- Demonstrated ability to lead cross‑functional alignment across Marketing, Sales, RevOps, and Finance
- Strong people leadership skills with a track record of building, developing, and scaling high‑performing teams
- Executive presence, change‑management capability, and the ability to influence without authority
Responsibilities
- Own and evolve Marketing’s operating model, defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership
- Lead global Marketing Planning & Operations, overseeing planning processes, performance management, and reporting across regions and functions
- Drive annual and quarterly planning, including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest‑impact initiatives
- Establish and run a strong operating cadence, including QBRs, forecasting, executive reviews, and performance readouts—enabling rapid insight‑driven course correction
- Partner cross‑functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go‑to‑market execution
- Ensure strong measurement frameworks and data governance, providing clear visibility into Marketing’s contribution to pipeline, revenue, and efficiency targets
- Deliver executive‑ready insights, translating complex data into clear recommendations that drive decisions and outcomes
- Lead Marketing’s AI transformation governance, including workflow redesign, operating model evolution, adoption enablement, and performance measurement
- Influence and evolve the marking technology ecosystem, identifying opportunities to improve scalability, automation, intelligence, and ROI
- Optimize external partner and agency management, improving efficiency, scalability, and impact while partnering on sourcing and contract decisions
- Build and optimize end‑to‑end marketing processes, including lead management, campaign execution, and account‑based marketing
- Lead and develop a high‑performing team, fostering a culture of accountability, innovation, and continuous improvement
- Drive change management in close partnership with the CMO and senior stakeholders across the organization
Benefits
- flexibility that’s real
- benefits you can count on
- a team that succeeds together
- performance-based bonus plan
- restricted stock unit awards
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
