Sr. Director, eCommerce US

Wella
1d$200,000 - $250,000

About The Position

We are searching for a Sr. Director, eCommerce who will lead the full spectrum of our digital commerce ecosystem across Amazon, retailer.com, DTC brand sites, and our professional B2B eCommerce platform. This role will be responsible for driving the eComm pnl, delivering on the annual revenue goals, and leading a team of 18. This role reports into the US General Manager and will drive growth, shape omni-channel strategy, and lead a large cross-functional team spanning channel management, content, CRM, digital merchandising, and performance marketing. We’re looking for a change agent and operator — someone deeply fluent in Amazon and digital retail, with a sharp commercial mindset, a pulse on consumer behavior, and a track record of scaling businesses through data-driven execution and exceptional leadership.

Requirements

  • 10+ years of relevant experience in eCommerce with deep expertise in Amazon and other digital retail platforms.
  • Proven commercial acumen with ownership of large P&Ls ($50M+) and track record of revenue growth.
  • Strong leadership experience managing large teams across multiple digital disciplines.
  • Data-driven operator with advanced analytical skills and a bias for action.
  • Excellent communication and executive presence; comfortable influencing at the C-level.
  • Strategic- Creativity, problem solving, decision making
  • Business- Workflow structuring, monitoring, product knowledge, multi-tasking, analytical, detail-oriented, time management
  • Creativity and Innovation- Creativity, Business savvy, originality, intuition
  • Leadership and Personal- Communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

Nice To Haves

  • Experience in beauty, CPG, or a fast-moving consumer business is highly preferred

Responsibilities

  • Own and drive the US eCommerce strategy and performance
  • Lead the strategic and operational delivery of the eCommerce business across Amazon (1P), retailer.com (Ulta, Target, SalonCentric), DTC brand sites, and B2B/professional platforms.
  • Set channel-specific targets and oversee sales, margin, demand forecasts, and inventory performance.
  • Serve as the digital voice within the US leadership team, shaping investment, activation, and channel strategies.
  • Lead Amazon as a flagship growth engine
  • Own the Amazon roadmap, including annual vendor negotiations, assortment strategy, pricing, and promotional planning.
  • Manage operational health across retail readiness, catalog accuracy, and chargeback mitigation.
  • Partner with media teams to drive performance through Amazon DSP, search, and display, ensuring efficient ROI.
  • Elevate digital retail and omnichannel execution
  • Build customized strategies with key retail partners to enhance digital shelf, boost conversion, and align with in-store activity.
  • Ensure consistent brand presence and content excellence across retailer.com environments.
  • Accelerate DTC and CRM growth
  • Oversee commercial planning, site merchandising, and digital experience
  • Partner with brand and tech to improve UX, conversion, and checkout flow.
  • Lead CRM strategy across lifecycle marketing, segmentation, and retention to drive LTV.
  • Lead, inspire, and scale a high-performing eCommerce team
  • Champion data-driven decision-making and performance tracking

Benefits

  • Attractive compensation package
  • Competitive holiday allowance
  • Wide range of benefits
  • Continued learning and growth opportunities
  • Truly global and diverse environment where you can be your true self
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