Sr. Content Strategist

$104,000 - $173,300/Yr

McKesson - Irving, TX

Full-time - Mid Level

Hybrid - Irving, TX

1-10 employees

Merchant Wholesalers, Nondurable Goods

About the position

The Sr. Content Strategist at McKesson will be responsible for developing go-to-market content and amplification plans that align with the marketing strategy and enhance engagement. This role requires a collaborative approach to create and optimize content across various platforms, including web, email, and social media, to support the brand and business objectives.

Responsibilities

• Create marketing plans to launch programs, products, and solutions.
• Outline, author, and manage promotional material development to support product launches, including email, video, sell sheets, and newsletter articles.
• Partner with field sales on initiatives that engage prospects and current customers, providing the sales team with information, content, and tools to sell more effectively.
• Collaborate across multiple business units, program owners, and subject matter experts (SMEs) to ensure alignment.
• Organize, coordinate, track, and communicate project timetables, deadlines, and approvals with stakeholders and the production/design team.
• Track and report performance for marketing campaigns and projects, outlining key learnings and providing recommendations for improvement.
• Establish and reinforce brand strategies and tactics across channels such as websites, social media, digital tools, and print materials.
• Other duties as assigned.

Requirements

• Degree or equivalent and typically requires 7+ years of marketing, content, and/or communications experience.
• Demonstrated outstanding written, verbal, and presentation communications skills.
• Experience developing and executing successful marketing communications campaigns.
• Excellent organization, execution, and project management capabilities with attention to detail.
• Experience with marketing automation systems such as Marketo.
• Broad knowledge of web content development and SEO, digital publishing, email, and social media best practices.
• Proficient at managing multiple projects with tight and often competing deadlines.
• Vendor resource management experience.
• Strong ability to act independently with sound business judgment and emotional maturity.
• Excellent listening skills and ability to build cross-functional relationships and influence without authority across all levels and functions.
• Experience partnering with field sales and using Salesforce (SFDC).

Nice-to-haves

• Demonstrated creative, innovative thinker who isn't afraid of taking educated and calculated risks.
• People-savvy and capable of understanding and navigating complex, matrix organizations.
• Flexibility to take on different roles and duties as required.
• Ability to adapt and thrive in a dynamic environment.
• Passion and enthusiasm for our customers' success.
• Experience in the healthcare industry preferred.

Benefits

• Competitive compensation package including base pay and potential bonuses or long-term incentives.
• Comprehensive health insurance coverage.
• Retirement savings plan options.
• Paid time off and holidays.
• Opportunities for professional development and career growth.