Sr. Associate, Integrated Marketing Operations

LA28•Los Angeles, CA

23h•$73,000 - $98,000•Onsite

About The Position

LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community. The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles’ third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles. Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place–a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors–optimism, integrity, excellence, inclusion, co-creation and boldness–and look forward to hearing about how your past experiences align with them. About the Digital Engagement & Marketing (DIG) Team The Digital Marketing (DIG) team drives LA28’s overarching marketing and fan engagement efforts. Within DIG, the Integrated Marketing function is responsible for developing holistic go-to-market plans for all fan-facing programs. We lead the marketing approach, messaging strategy, narrative direction, campaign development, and execution for the portfolio of LA28 programs—inclusive of Ticketing, Volunteer, Torch Relay, Mascot, and more. Integrated Marketing works cross-functionally with our internal digital counterparts (who manage LA28’s social, web, email, and app platforms), as well as a wide range of internal Functional Areas and external stakeholders. Ultimately, it is our responsibility to bring it all together, ensuring every program reaches the right audience with the right message, across the right platforms, at the right time. About the Role As the Sr. Associate, Integrated Marketing Operations, you will serve as the project management and operational backbone for our fan-facing marketing programs. In this role, you will orchestrate complex projects while consistently bringing a sharp marketing perspective to the table. We are looking for someone whose skill set goes beyond top-notch coordination. You possess the marketing intuition to spot when a creative brief lacks key insights, when a content asset misaligns with strategic objectives, or when platform strategies fail to build upon one another. The ideal candidate thrives at the intersection of strategy and operations, adding value to the creative work while seamlessly managing timelines, workflows, and relationships across internal teams, external agencies, and sports league partners. This person will be a key protector of the LA28 brand and a key contributor in building a legacy for the Olympic and Paralympic Movement. The Sr. Associate, Integrated Marketing Operations role will report to the Sr. Director, Integrated Marketing on the Digital Engagement and Marketing team.

Requirements

Minimum 4+ years of experience blending project management and strategic marketing within a high-volume advertising agency, in-house marketing team, or major entertainment/sports brand
Extensive experience launching multi-faceted campaigns that span digital, social, experiential, and traditional channels
Demonstrated ability to act as a value-add partner to cross functional teams
Proven track record of managing relationships and projects involving high-profile external partners, clients, or governing bodies, from initial briefing through to final delivery
Advanced proficiency with industry-standard project management software (e.g., Asana, Smartsheet)
Comfortable integrating AI tools into day-to-day work, from drafting to research to workflow optimization
Bachelors degree or equivalent experience

Responsibilities

Serve as the primary operational driver for integrated marketing projects. Create and manage project plans, workflows and timeline while ensuring that the marketing intent is preserved at every stage of execution
Guarantee executional consistency across LA28's diverse portfolio. Proactively identify opportunities, flag potential strategic misalignments, and solve problems before they impact final GTM plans
Provide notes, recaps, and presentations to share updates with key stakeholders
Lead the operational relationship with external agencies ensuring their work is on time and on brief
Act as a key marketing liaison for external stakeholders, including the International Federations, National Olympic and Paralympic Committees, and Professional Leagues
Act as a strategic thought partner. Review briefs, creative with a critical marketer's eye, offering a strong POV to ensure deliverables align with overarching campaign goals
Be able to manage permitting, contract submission, and additional paperwork