Sr Analyst-Marketing
About The Position
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex. Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Card, Banking, and Lending solutions. Within Small Business Marketing, the Customer Growth Marketing Team is responsible for deepening engagement with our existing Customers to accelerate growth and momentum for the business. The Senior Analyst, Customer Application will support the execution of the Card Application marketing strategy and experience for existing Small Business Card Members across web and mobile, with a focus on cross-sell, upgrades, and employee card acquisition. They will help optimize application funnel performance by analyzing customer behavior, identifying friction points, and recommending improvements to increase conversion.
Requirements
- Analyzing customer behavior
- Identifying friction points
- Recommending improvements to increase conversion
Responsibilities
- Support the execution of the Card Application marketing strategy and experience for existing Small Business Card Members across web and mobile, with a focus on cross-sell, upgrades, and employee card acquisition.
- Optimize application funnel performance by analyzing customer behavior, identifying friction points, and recommending improvements to increase conversion.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
