Specialist, Tier 2 & 3 Digital Marketing

Ford • Dearborn, MI

6d • $56,400 - $166,200 • Hybrid

About The Position

The Digital Engagement Specialist will be responsible for executing and optimizing Tier 2 and Tier 3 digital initiatives across Commercial, Owner, and Retail channels. This role works with delivery of digital communications, content production, asset optimization, performance dashboards, and system integrations across key platforms. Partnering closely with the Tier 2 & 3 Digital Engagement Manager, the Specialist translates strategic direction into scalable, measurable digital solutions—supporting platform execution, stakeholder coordination, and continuous optimization of digital experiences.

Requirements

• Experience working in the Field and with Dealerships within the past 3-5 years
• Experience working with FDAFs
• Experience managing agency/supplier partnerships
• Effectively manage multiple, diverse priorities simultaneously and deliver high quality results
• Proven teamwork and collaborative leadership across the organization with the ability to build consensus across multiple teams (Brand, Market Rep, CX, Ford Credit, Ford Fund, etc.).
• Interpersonal and communication skills (written/verbal, Microsoft suite)
• Experience with quantitative and qualitative research and data

Responsibilities

• Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
• Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities.
• Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
• Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
• Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.
• Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB.
• Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
• Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
• Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
• Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed