Specialist, Marketing Channel Analytics
FCT•Oakville, ON
•Hybrid
About The Position
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us! We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.
Requirements
- Minimum 2-4 years of experience in a similar position in marketing analytics, digital marketing, or eCommerce
- Previous work experience with analytics programs such as Adobe Omniture and Google Analytics
- In depth knowledge of Google Analytics, Adobe Analytics, and various reporting systems
- Previous experience in applying performance data to business planning and strategy
- Excellent interpersonal skills, with the ability to interface and maintain relationships with internal and external stakeholders
Responsibilities
- Manage the development, execution and distribution of the various marketing/campaign scorecards to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns
- Produce timely return on investment and post mortem analyses and reporting on all digital marketing initiatives
- Provide direction on go-forward strategies to optimize promotional messages, audience engagement and product mix
- Analyze and produce digital campaign/program results, e-blast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports
- Monitor and report on the available inventory of other audience specific digital programs to maximize reach and revenue
- Develop and execute methodologies for measuring and predicting the success of digital initiatives using sales, media, research and customer data
Benefits
- Employee and Family Assistance Program (EFAP)
- Wellness Essentials Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs that include referral incentives
- Potential for performance-based incentives
- The opportunity to participate in our stock purchase plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
