Specialist, Audience Engagement
About The Position
Kamehameha Schools is seeking a full-time Audience Engagement Specialist. This role is responsible for the hands-on execution of email and digital campaigns in Salesforce Marketing Cloud, bringing a strong marketing and communications mindset together with platform expertise to deliver timely, high-quality audience communications. Supports the execution and optimization of communications and marketing initiatives within Ke Kula o Kamehameha (KS) audience engagement platforms, including Salesforce Marketing Cloud. Works collaboratively with team and cross-functional communications partners to build, send and evaluate campaigns that strengthen relationships with KS audiences. Focuses on day-to-day platform operations, campaign delivery and performance monitoring to ensure timely, effective and well-executed communications aligned with organizational goals and KS brand standards.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum 3 years of experience in marketing, communications, or a related digital engagement role.
- A deep understanding of the capabilities and functionality of audience engagement platforms to optimize the platforms, manage daily operations and provide support.
- Ability to translate communications and marketing needs into journeys, data flows, automations and queries in the audience engagement platform.
- Strong problem-solving and analytical skills, with the ability to translate complex marketing needs into functional solutions in an audience engagement platform.
- Experience with channel analytics and reporting.
- Ability to utilize Salesforce Marketing Cloud tools (e.g. Email Studio, Journey Builder, Automation Studio or similar tools).
- Exposure to A/B testing, personalization or audience segmentation strategies.
- Familiarity with data quality practices in marketing or communications platforms.
- Excellent written and verbal communication skills.
- Competence in management of digital assets.
- Highly developed interpersonal skills, with ability to foster relationships and collaborate effectively.
- Strong organizational skills, with ability to prioritize and manage large, complex projects.
- Experience working in a fast-paced and highly cross-functional organization.
Nice To Haves
- Knowledge, understanding and appreciation of Hawaiian culture, language and worldview as it relates to the operations of KS as a Native Hawaiian organization.
- Familiarity with KS’ mission, vision and lines of business.
- Relevant Salesforce certifications, such as Marketing Cloud Admin, Marketing Cloud Email Specialist, and/or Salesforce Administrator.
- Active member of the Salesforce Trailblazer community, and up-to-date on the latest Salesforce technology.
Responsibilities
- Build, test, schedule and deploy email and digital campaigns using Salesforce Marketing Cloud.
- Configure and maintain journeys, automations, audience segments and data extensions under established standards.
- Support execution of both external marketing and internal communications campaigns.
- Ensure campaigns follow brand, accessibility and quality guidelines.
- Monitor campaign results and prepare performance summaries using platform analytics and reporting tools.
- Assist with audience segmentation and list management to support targeted communications.
- Help maintain clean, accurate and current audience data within the platform.
- Work collaboratively with team on campaign execution and platform workflows.
- Coordinate with communications, marketing and Enterprise Technology partners to support campaign needs.
- Respond to routine requests for campaign builds, updates and reporting within defined processes.
Benefits
- Total Rewards Program embodies KS's dedication to the physical, mental, and financial well-being of our employee ʻohana.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
