Social Media Strategist

Hewlett Packard Enterprise • Spring, TX

1d • Hybrid

About The Position

HPE is seeking a Social Content Strategist to support our server social channels, including AI, HPC, and compute. This role executes a social media editorial strategy supporting HPE's brand and campaign priorities, leading editorial planning and active engagement strategy across owned channels. The ideal candidate brings a creative, audience-first mindset, a passion for social media trends, and the ability to partner cross-functionally in a fast-paced environment. This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Requirements

• BA or BS degree in Communications, Marketing or Computer Science.
• 5+ years of experience in social media strategy, content marketing, or a related field, preferably in B2B technology or a complex enterprise environment.
• Demonstrated track record developing and executing social editorial strategies for brand or product channels.
• Ability to link interactive plans and activities to business results.
• Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Strong knowledge of Internet principles and web site production.
• Strong knowledge of direct marketing and CRM.
• Maintain the company marketing management systems as needed.
• Strong analytical skills with experience using social listening and analytics platforms.
• Proven web analytical skills (measurement, ROI, forecasting).
• Creative thinker who can concept content ideas and collaborate with creative teams on production
• Advanced writing and editing for the web - very minimal peer or manager edits needed..
• Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
• Experience working in cross-functional, matrixed organizations.
• Highly organized with the ability to manage multiple priorities simultaneously.
• Accountability
• Action Planning
• Active Learning
• Active Listening
• Bias
• Business
• Business Planning
• Coaching
• Commercial Acumen
• Computer Literacy
• Creativity
• Critical Thinking
• Customer Insights
• Data Analysis Management
• Data Collection Management (Inactive)
• Data Controls
• Design Thinking
• Empathy
• Follow-Through
• Growth Mindset
• Long Term Planning
• Managing Ambiguity
• Market Analysis

Nice To Haves

• Familiarity with enterprise technology, server infrastructure, AI, or HPC is a plus — curiosity and willingness to learn is a must.
• Intellectual Curiosity (Inactive)

Responsibilities

• Lead and execute a social editorial strategy that supports business priorities, with an audience- and channel-first approach to content planning and creation.
• Develop strategic social guidance and toolkits to support key campaign moments and product launches.
• Develop a strong understanding of HPE products and solutions, customer needs, and the messaging priorities that shape the server, AI, and HPC portfolio.
• Partner cross-functionally with corporate communications, product marketing, performance marketing, and other teams to align content with business goals.
• Concept ideas for content, facilitate content production, and manage content operations for HPE server-owned social channels.
• Apply knowledge of social algorithms, conduct platform testing, and stay current on emerging research to inform strategy.
• Analyze channel performance data and deliver actionable insights to continuously optimize content strategies.
• Monitor social trends and emerging platform behaviors to keep HPE's content fresh and culturally relevant.
• Collaborate with community managers to build strategic social listening dashboards that enable active, relevant engagement from HPE's channels, increasing brand visibility and reach.
• Communicate social strategy, editorial plans, and performance updates clearly and consistently to stakeholders and leadership.
• Bring a positive, collaborative work ethic and thrive in a high-velocity, always-on social environment.

Benefits

• Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level