Overdrive Interactive - Allston, MA
posted 3 days ago
About the position
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Overdrive currently has a great opportunity for a Social Media Specialist. We are looking for a creative and strategically minded individual who has experience working with brands leveraging social networking tools and managing online communities. The candidate must have demonstrated deep social media expertise and experience growing and nurturing online communities. In addition, the candidate must be able to develop end to end social marketing strategies leveraging different social platforms, devising ways to build participation and new innovations in social marketing and advertising. The ideal candidate must have a deep understanding of building digital media campaigns in social platforms and must be experienced in leveraging Facebook, Twitter, LinkedIn, Blogs, YouTube, and other technologies as part of a digital marketing mix. This candidate should also have excellent writing and verbal communication skills, strong work ethic and a contagiously positive attitude.
Responsibilities
- Act as a member of our clients team to tell their brand story through social media
- Use social media know-how to increase fan engagement, improve website traffic and deliver an extraordinary member experience
- Continue to grow each client's presence on social media channels, including (but not limited to) Twitter, Facebook, YouTube and LinkedIn
- Manage day-to-day communications on Twitter, Facebook and other social channels
- Liaise with internal and external groups to create and execute social strategy
- Work with internal and external teams to ensure brand consistency for each client
- Brainstorm new ideas for each brand that break through social media clutter and project manage social media initiatives that drive business objectives
- Excel at turning social media measurement into actionable insights
- Keep an eye on trends to take advantage of new opportunities in social media
- Work with agency to develop concepts across various media as needed (collateral, direct mail, postcards, signage, in-car messaging, etc.)
- Present ideas to senior members of the agency
Requirements
- Bachelor's degree and 2-3+ years of social media brand management
- Writing experience, an eye for detail and excellent proofreading abilities
- Proven talent and consistent conceptual thinking
- Experience with consumer and B2B audiences
- Proven project management skills and superior communication skills
- Solid presentation skills and the ability to sell your work to other members of the team
- Experience managing social media for like brands
- Prior agency experience preferred
- Knowledge of Radian6 and Google Analytics
Benefits
- Health and Dental insurance
- 401(k) retirement plan with company matching contribution
- Paid vacation and holidays
- Long term disability
- Life insurance
- Accidental death insurance
- Industry training
- Flexible spending accounts
- Vision care discounts
- Free healthy snacks
- Fun parties and office culture
