Social Media Manager

$31,200 - $41,600/Yr

Handels Ice Cream - Downingtown, PA

Part-time - Entry Level

Remote - Downingtown, PA

Food Services and Drinking Places

About the position

We are seeking a creative and strategic Social Media Manager to join our dynamic team at Handel's Ice Cream. The ideal candidate will be responsible for developing and executing social media strategies that enhance our online presence, engage our audience, and promote our brand effectively across various platforms. This role requires a strong understanding of social media trends, excellent communication skills, and the ability to analyze performance metrics to drive continuous improvement.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Create engaging content tailored for different platforms, including text, images, and videos.
• Utilize tools like Hootsuite for scheduling posts and managing multiple accounts efficiently.
• Conduct research to stay updated on industry trends and audience preferences.
• Monitor social media channels for engagement opportunities and respond to comments and messages promptly.
• Analyze performance metrics using social listening tools to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Illustrator.
• Manage SEO efforts related to social media content to improve visibility and reach.
• Oversee video editing projects to produce high-quality video content for various platforms.
• Report on social media performance regularly, providing insights and recommendations for improvement.

Requirements

• Proven experience in social media management or a similar role is preferred.
• Strong skills in graphic design and familiarity with Adobe Illustrator are advantageous.
• Experience with video editing software is a plus.
• Knowledge of SEO best practices related to social media content is beneficial.
• A passion for research and staying current with digital marketing trends is essential.
• Ability to work collaboratively within a team while also being self-motivated.

Nice-to-haves

• Experience in video editing
• Familiarity with social listening tools

Benefits

• Employee discount
• Flexible schedule
• Professional development assistance