Social Media Manager/Sr Manager

Welldoc Inc • Columbia, MD

21d • $85,000 - $125,000 • Hybrid

About The Position

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety.
At Welldoc, you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us.
Reporting to the Chief Marketing & Strategy Officer, the Social Media Manager/Sr. Manager will take ownership of our social media strategy, content, and performance across Corporate, B2B and B2C audiences. This role is ideal for a results-driven professional who combines a passion for creating compelling content with the analytical skill to manage, optimize, and scale paid media campaigns across key platforms. This role will use data to translate performance into actionable insights that drive significant business results.
You’ll work cross-functionally with Marketing, Sales, Product, HR, and Executive Leadership to elevate Welldoc’s voice and thought leadership in the market, strengthen engagement, and position us as a thought leader in digital health.

Requirements

• 3+ years of experience managing social media programs, ideally within healthcare, digital health, or health tech.
• Experience supporting both B2B and B2C strategies across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms
• Strong design skills and experience creating social-first content using tools like Adobe Creative Suite, Canva, or Figma. Please provide a link to your portfolio or examples of successful social media campaigns you've managed, including details on the content created, strategy, and key results.
• Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation.
• A data-driven mindset with expertise in reporting, analytics, and translating insights into actionable recommendations.
• Familiarity with AI-driven tools for content creation and performance optimization.
• Excellent writing and storytelling skills with a natural ability to adapt tone and style for different audiences, with a demonstrated understanding of scientific principles and health-related terminology, with the ability to accurately interpret and simplify complex clinical data and medical concepts for a general audience.
• Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
• Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for social content.
• Proficiency with video editing tools (Premiere Pro, CapCut, or similar).
• Knowledge of SEO principles and how they connect to social content strategy.
• Familiarity with social listening and audience engagement platforms.
• Experience managing other aspects of marketing, including events and speaking engagements
• Welldoc operates in ISO 13485 and MDSAP regulated and HITRUST and SOC 2 Type II compliant environments. Therefore, it is expected that all employees will have either prior experience working in those environments or will be trained to understand the requirements needed to work and support those requirements and culture as they relate to individual roles and responsibilities.
• Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background

Responsibilities

• Build and execute a comprehensive social media strategy that aligns with corporate, B2B and B2C goals, based on guidance from the executive team, internal marketing teams, and our public relations firm.
• Design and produce engaging messaging and content across formats to clearly convey Welldoc’s story and point of view, including posts, carousels, videos, reels, and emerging media types. Given our healthcare focus, this will require the ability to distill clinical, technical information, and data into clear, engaging messages that effectively communicate Welldoc's value to a diverse range of social media followers.
• Execute the social media/paid media components of integrated marketing campaigns and press releases, ensuring a cohesive and impactful message across all channels.
• Partner with corporate communications to identify and leverage key industry themes, aligning our corporate and B2B messaging to solidify our position as a thought leader in the digital health and AI space.
• Manage paid social campaigns end-to-end, driving awareness, engagement, and lead generation across platforms like LinkedIn, Meta, and Google Display. This includes managing budgets, optimizing for key performance indicators such as Cost-Per-Lead (CPL) and Return on Ad Spend (ROAS), as well as A/B testing creative and targeting.
• Use AI-powered tools to scale content creation, personalize messaging, and stay ahead of platform trends.
• Cultivate the social presence of our executive team, connecting them with other thought leaders and leveraging their expertise to reinforce Welldoc's market position.
• Support corporate communications/PR social-focused initiatives focused on reaching amplifying our messaging with key media, influencers and thought leaders.
• Monitor and analyze performance metrics, preparing reports and actionable insights to optimize future campaigns.
• Work closely with cross-functional teams—including Marketing, Sales, Product, and HR—to ensure social media content aligns with company goals and effectively showcases Welldoc’s culture and brand story.
• Manage the social content calendar and ensure timely execution of campaigns and initiatives.
• Stay on top of platform innovations, new paid media opportunities, audience targeting, and social trends, proactively testing new approaches to drive growth and engagement.
• Act as the internal subject matter expert on social media and paid advertising, presenting performance reports and strategic recommendations to executive and marketing leadership.
• Support integrated marketing initiatives including events and speaking engagements

Benefits

• Welldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level