Social Media Lead

$130,000 - $175,000/Yr

Gauntlet - Los Angeles, CA

posted 24 days ago

Full-time - Mid Level
Remote - Los Angeles, CA
Publishing Industries

About the position

Gauntlet is seeking a cracked Social Media Manager or Lead to drive our social media execution and strategy. In the forest of DeFi, a terminally online, CT-obsessed crypto native can have an asymmetrically positive impact. The role involves copywriting on our products, analysis, and insights, and engaging with our clients, community, and the industry. You will own daily-weekly execution on social media, create short-form content that distills complex research into quantitative insights, and engage authentically with our clients and partners. This position reports to the Head of Marketing and requires someone capable of codeswitching at the speed of on-chain narratives.

Responsibilities

  • Manage our social presence across X, LinkedIn, Farcaster, Discord, Telegram, and new channels
  • Leverage knowledge of Crypto Twitter and our team of protocol experts to lead social storytelling
  • Capture the latest narratives, debates, memes, along with our research, products, and analysis to convert new followers, subscribers, impressions, and engagement on social
  • Use social channels in partnership with business development and protocol strategy teams to nurture and convert leads
  • Report on social analytics, including campaign performance and attribution analysis; identify trends and refine strategies to reach target audiences
  • Manage Gauntlet main, Gauntlet intern, and Aera social media accounts
  • Advance our visual and auditory style
  • Create and summarize complex technical content into shortform writing
  • Work with growth, product, and data science teams to distill quantitative research, client success, and partnerships into social content
  • Engage with clients and their social presences; collaborate on co-marketing campaigns
  • Plan and execute social media campaigns that help advance our go-to-market strategies
  • Convert internal discussion and debate into external content, collaborating with legal and other teams to ensure important messages are communicated clearly and cleanly
  • Deepen the bench by giving opportunities for client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Requirements

  • 3-5 years of relevant experience in social media, community, and brand marketing
  • Experience working in crypto at a protocol, exchange, or as part of a community
  • Track record of success in growing a social following
  • Deep understanding of DeFi and crypto culture
  • Extremely deep respect and knowledge of social media operational security best practices
  • Concise, compelling storyteller

Nice-to-haves

  • True believer in the mission and crypto's purpose in finance and beyond
  • Basic data analysis skills
  • Several moonshot ideas to drive Gauntlet forward
  • DeFi memelord

Benefits

  • Remote first - work from anywhere in the US & CAN!
  • Competitive packages with the added opportunity for incentive-based compensation
  • Regular in-person company retreats and cross-country 'office visit' perk
  • 100% paid medical, dental and vision premiums for employees
  • Laptop provided
  • $1,500 WFH stipend upon joining
  • $100 per month reimbursement for fitness-related expenses
  • Monthly reimbursement for home internet, phone, and cellular data
  • Unlimited vacation policy
  • 100% paid parental leave of 12 weeks
  • Fertility benefits
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