The Social Media Coordinator, under direction from the VP of Sales and Marketing as well as the Marketing Manager, will assist in the creation, implementation, and maintenance of content for social media platforms and channels in support of Division marketing initiatives. More specifically, this individual will frequent Shea Carolina communities, and surrounding attractions, to produce content for social media in promotion of the communities and the overall Shea Carolina brand. The individual in this role must stay on top of social media trends, platform best practices, and utilize analytics to optimize social media performance. This position is both creative and analytical in nature and requires strong written and verbal communication skills with an attention to detail.