Social Media Content Intern

Blue Diamond GrowersSacramento, CA
Onsite

About The Position

Blue Diamond Growers is looking for a creative, ambitious Social Media Content Intern to help amplify the innovation across our brands: Blue Diamond Almonds and Blue Diamond Almond Breeze. If you're passionate about social media, love great almond products, and want to tell the story of a 100+ year farming legacy meeting modern food and beverage culture, this is your chance to make an impact from day one. This is a full-time internship based out of Sacramento, CA for 3 months.

Requirements

  • A college sophomore, junior, or senior currently pursuing a degree in Marketing, Communications, Business, or related field
  • Must be available for program duration, or a minimum of 10 weeks (June – September)
  • Demonstrated understanding of social media platforms and content creation
  • Portfolio of personal or professional social media work (even class projects count!)

Nice To Haves

  • Creative storytelling ability with an eye for visual content and brand heritage
  • Strong understanding of Instagram best practices (Reels, Stories, IGTV, post optimization)
  • Knowledge of multi-platform social media strategies (TikTok, Facebook, X, LinkedIn)
  • Analytical mindset with ability to interpret social media metrics
  • Self-motivated and able to work independently in a remote environment
  • Passion for agriculture and food & beverage brands
  • Appreciation for authentic brand stories and farmer narratives

Responsibilities

  • Help concept, shoot, and produce social media content using iPhones and/ digital cameras for Blue Diamond Almonds and Almond Breeze across TikTok, Instagram, and Facebook, including videos, static posts, carousels, and Stories
  • Publish and schedule content across TikTok, Instagram, and Facebook
  • Work with content creators and agency partners to execute on the brand's social media
  • Tell compelling brand stories that resonate with our consumers
  • Experiment with trending formats, platform features, and viral content techniques
  • Tailor content approach based on platform-specific best practices and audience behaviors
  • Analyze performance metrics and post comments for qualitative insights into what resonates with consumers
  • Monitor competitor activity and industry trends in the food and beverage space to identify what other brands are doing
  • Provide data-driven recommendations to improve content strategy and increase engagement
  • Support the brand team and collaborate with our Sacramento-based colleagues to ensure brand consistency across all content
  • Stay current on social media trends and food and beverage developments

Benefits

  • free training
  • career advancement
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