UNIV - Social Media Content Creator - CHP

Medical University of South Carolina • Charleston, SC

6d • $45,300 - $77,000 • Onsite

About The Position

As a member of the College of Health Professions (CHP) Creative Communications team, the Social Media Content Creator supports the college’s social media presence by producing engaging, platform-ready content across Instagram, LinkedIn, and Facebook. The ideal candidate is a hands-on creator who enjoys shooting, editing, and producing content for social media and thrives in a production-focused environment. This position is responsible for creating photo, video, and graphic content that highlights student experiences, academic programs, and college initiatives, helping bring social campaigns to life through high-quality, on-brand visual storytelling. Working closely with the Marketing Content Manager and Marketing Program Managers, the Social Media Content Creator supports the management and monitoring of all CHP-associated social media accounts.

Requirements

• A bachelor's degree and one year relevant program experience.
• Knowledge of social media platforms, trends, and best practices.
• Ability to create and edit visual content (graphics, photos, video).
• Strong working knowledge of Canva, Microsoft Office, and scheduling tools such as Hootsuite, Meta, or Sprout.
• Strong written and verbal communication skills.
• Ability to exercise judgment and discretion.
• Ability to establish and maintain effective working relationships.
• Ability to interpret and apply university and college policies, procedures, and brand standards.
• Ability to perform job functions in an upright position. (Frequent)
• Ability to perform job functions in a seated position. (Frequent)
• Ability to perform job functions while walking/mobile. (Frequent)
• Ability to work indoors. (Continuous)
• Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent)
• Ability to reach in all directions. (Frequent)
• Possess good finger dexterity. (Continuous)
• Ability to maintain tactile sensory functions. (Continuous)
• Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous)
• Ability to see and recognize objects close at hand. (Frequent)
• Ability to see and recognize objects at a distance. (Frequent)
• Ability to determine distance/relationship between objects; depth perception. (Frequent)
• Good peripheral vision capabilities. (Continuous)
• Ability to maintain hearing acuity, with correction. (Continuous)
• Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

Nice To Haves

• Ability to work outdoors in all weather and temperature extremes. (Infrequent)
• Ability to work in confined/cramped spaces. (Infrequent)
• Ability to perform job functions from kneeling positions. (Infrequent)
• Ability to squat and perform job functions. (Infrequent)
• Ability to perform 'pinching' operations. (Infrequent)
• Ability to fully use both hands/arms. (Frequent)
• Ability to lift and carry 15 lbs., unassisted. (Infrequent)
• Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent)
• Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent)

Responsibilities

• Support the Marketing Content Manager and Marketing Program Managers in managing and monitoring all CHP-associated Instagram, LinkedIn, and Facebook accounts (college and program-specific), including scheduling, community management.
• Assist in campaign execution across all channels, ensuring timely and accurate deployment of content.
• Support the development of monthly content calendars through idea generation, content suggestions, and channel-specific insights.
• Monitor performance, trends, and engagement opportunities to inform ongoing content optimization.
• Ensure all social media activity adheres to university guidelines and brand standards.
• Partner with academic programs, Marketing Content Manager, and the Marketing Program Managers to source content and support social media execution aligned with annual marketing plans.
• Serve as a resource for academic programs, providing technical assistance and training on social media best practices.
• Coordinate with program leaders and administrative staff to gather content in support of social calendars and ensure alignment with communication priorities.
• Help identify and elevate program-level stories, milestones, and opportunities for broader channel visibility.
• Create compelling graphics and short-form video content for use on social media platforms that adhere to MUSC brand standards and best practices.
• Collaborate with faculty, staff, and students to source and develop content that highlights program achievements, events, and student experiences.
• Edit and optimize visual content for each platform’s requirements and best practices.
• Contribute creative ideas and formats to support social media campaigns and content calendars.
• Capture photo and video content at events and within academic program environments.
• Plan and execute basic shoots, including coordination with subjects, locations, and timing.
• Assist with editing raw photo and video assets for use across digital channels.
• Organize and maintain visual asset libraries for ongoing marketing use.
• Maintain documentation of content calendars, campaign results, and stakeholder communications.
• Assist with special projects and provide backup support for college-level social media as needed.
• Participate in regular meetings with the Creative Communications team, sharing updates that align with program goals and marketing strategy.

Benefits

• Equal Opportunity Employer

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level