Social Media Assistant

$37,440 - $47,840/Yr

Grandbaby Cakes - Prosper, TX

Part-time - Entry Level

Remote - Prosper, TX

About the position

The Social Media Assistant at Grandbaby Cakes is a part-time role focused on enhancing the brand's online presence through creative social media strategies. The position involves creating engaging content, analyzing trends, and managing social media interactions to foster community engagement and brand loyalty.

Responsibilities

• Oversees social media strategy
• Researches and identifies insights, trends, and opportunities to elevate social content
• Creates various forms of social media content—videos, images, and text captions—suitable for social media platforms such as Instagram, TikTok, Twitter, Facebook, and YouTube
• Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture
• Develops and creates big ideas to create viral moments
• Conducts an analysis of what other organizations and brands are doing on social media and presents findings to the digital team
• Helps manage our social media presence by scheduling posts, engaging with followers, and analyzing performance metrics
• Helps establish affiliate linking in stories
• Leads team on trending topics
• Drives storytelling and maximizes social impact
• Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers
• Develops the vision for social media channels and influencer management, guiding the team in content creation to ensure alignment with key objectives

Requirements

• 2+ years of experience in a social content role
• A degree in Graphic Design, Visual Communication, or a related field is required
• Hands-on experience from conception to production, with a willingness to roll up your sleeves and get involved in the execution
• Compelling online portfolio demonstrating creative versatility, conceptual thinking, and superb design execution
• A deep understanding of social platforms and their creative formats
• Experience taking a moment in culture and reacting quickly to create a social activation
• Extreme attention to detail, understanding of design principles, and the creative process
• Highly collaborative with the ability to respond professionally to creative direction and constructive feedback
• Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Detail-oriented, organized and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively

Benefits

• Flexible schedule