About the position
This role is based remotely but if you live within a 50-mile radius of Warren, MI, you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation benefits. General Motors is seeking an experienced Social & Advocacy Strategy Lead to lead social media strategy across one of our key vehicle brands. In this pivotal role, you'll develop and execute social strategies, guide a team of experts, and ensure social-first initiatives drive brand engagement and customer loyalty across key social platforms like Instagram, TikTok, and YouTube. The ideal candidate has a proven track record of creating successful social media campaigns in-house, integrating social strategies into broader marketing goals, and using data-driven insights to shape brand positioning and relevance. If you're passionate about social media and ready to make a significant impact, we encourage you to apply.
Responsibilities
- Lead Social Strategy Development: Develop and execute social strategies for GM's vehicle and service brands.
- Execute Always-On and Tentpole Social Campaigns: Implement social strategies to elevate brand presence and engagement across priority channels.
- Lead Insights-Driven Briefing: Collaborate with brand and agency teams to create consumer and social behavior-based briefs.
- Deliver Cultural & Platform First Approach: Build a framework that aligns content with consumer cultural moments.
- Team Leadership & Development: Lead, coach, and mentor a team of experts to execute successful social campaigns.
- Competitive & Industry Monitoring: Stay ahead of trends and best practices in social media and digital landscapes.
- Build Community Engagement & Advocacy: Partner with the Influencer Marketing team to develop strategies for earned media.
- Monitor Performance & Metrics: Collaborate with Marketing Intelligence teams to track and report on KPIs.
- Operational Excellence: Ensure consistency in methodologies, workflows, and best practices across brands.
Requirements
- 7-10+ years in Social Media, Brand Engagement, or Consumer Communications Strategy & Execution.
- Bachelor's degree required, Business, Marketing, or a related field preferred.
- Deep understanding of the social media landscape, platforms, and industry trends.
- Ability to articulate a strong POV and defend it with data-driven insights.
- Skill in aligning social media plans with business objectives and core priorities.
- Strong ability to convey strategies and plans clearly.
- Proven experience leading teams and driving collaborative success.
- Familiarity with social-first and brand engagement agencies, partners/platforms and tools.
- Highly organized with the ability to juggle multiple priorities.
- Excellent communication, coordination, and analytical skills.
- High proficiency in PowerPoint and Excel.
Benefits
- Paid time off including vacation days, holidays, and parental leave.
- Healthcare including a triple tax advantaged health savings account and wellness incentive.
- Dental, vision and life insurance plans.
- Company and matching contributions to 401K savings plan.
- Global recognition program for peers and leaders.
- Tuition assistance and student loan refinancing.
- Discount on GM vehicles for you, your family and friends.
